4 months ago

Senior Manager, Global Product Marketing, NBA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Lead global product marketing for NBA 2K, driving strategy across titles, platforms, and emerging technologies to deepen player engagement and retention. Own positioning, messaging, audience strategy, and campaign assets across channels. Partner with Product, Creative, Player Services, and Development to shape players’ lifecycle journey and launch marketing workstreams for new in-game technologies, including Mobile, while managing direct reports.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Drive marketing strategy across multiple titles, platforms, and technologies to increase NBA 2K player engagement and retention.
•Lead positioning, messaging, audience strategy, and supporting assets across the product lifecycle and all channels.
•Partner cross-functionally to shape product positioning that supports players throughout their entire lifecycle.
•Collaborate with developers and product/commercial leads to launch marketing workstreams for new in-game technologies.
•Oversee NBA 2K Mobile marketing strategy, managing an associate and maintaining relationships with key mobile development studios.

Travel: Low travel

Pay and Benefits

Salary: USD 123,200 - 182,360 annually

Equity and Bonus:Equity

Key Requirements

•Background in video game marketing across console, PC, and mobile with a strong interest in the NBA 2K ecosystem and live-service gaming.
•Deep knowledge of professional and collegiate basketball culture to connect authentically with the audience.
•Ability to interpret data and telemetry to build actionable marketing plans with clear storytelling.
•Demonstrated people leadership, including leading and developing talent and empowering direct reports.
•Experience navigating complex organizational structures and communicating strategy effectively to stakeholders across multiple products.

Experience:Video gamesLive-service gaming

Skills:Strategic storytellingData/telemetry interpretationCollaborationStakeholder managementPeople managementAdaptabilityGrowth mindset

Languages:English

Tech Stack:CRMSocialIn-game

Company Brief

2K is a video game publisher and developer known for sports, action, and strategy franchises such as NBA 2K, WWE 2K, Borderlands, and Sid Meier’s Civilization. It operates as a major label within Take-Two Interactive.

Industry: Gaming

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Headquarters: Novato, United States

Founded: 2005

Website LinkedIn

Loading job details...

Preparing the role view and application actions.