Brand Designer

Baseten
San Francisco, New York
Workplace: HybridFull timeUSD 100,000 - 175,000 annuallyFunction: Design (Product/UX/UI/Visual)Skills: ["Attention to detail","Quality focus","Clear communication","Ownership","Cross-functional collaboration"]

Own end-to-end brand projects for an AI infrastructure company, leading large-scale campaigns across digital, events, and out-of-home. Partner closely with engineering, product marketing, and leadership to translate complex technical ideas into clear, compelling visuals and evolve the visual identity into a scalable brand system. Shape the employer brand and improve how new hires experience Baseten, raising craft standards across every customer touchpoint.

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Baseten
Baseten
1 month ago

Brand Designer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own end-to-end brand projects for an AI infrastructure company, leading large-scale campaigns across digital, events, and out-of-home. Partner closely with engineering, product marketing, and leadership to translate complex technical ideas into clear, compelling visuals and evolve the visual identity into a scalable brand system. Shape the employer brand and improve how new hires experience Baseten, raising craft standards across every customer touchpoint.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)

Key Responsibilities

  • •Lead large-scale brand campaigns across digital, events, and out-of-home.
  • •Partner with engineering and product marketing on major product launches.
  • •Translate complex technical ideas into clear, compelling visual communication.
  • •Evolve the Baseten visual identity into a brand system that scales.
  • •Own projects end-to-end from concept through launch, shaping the employer brand experience.

Pay and Benefits

Salary: USD 100,000 - 175,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid Parental401kEquityPaid Leave

Key Requirements

  • •Build exceptional design work with outstanding visual craft and attention to detail.
  • •Demonstrate a strong quality bar and a detail-oriented approach.
  • •Communicate design ideas clearly and collaborate effectively in cross-functional environments.
  • •Create system-level brand work (build systems, not just individual assets).
  • •Show experience designing for technical products or technical audiences (portfolio required).
Experience:AIML startupsTechnical products
Skills:Attention to detailQuality focusClear communicationOwnershipCross-functional collaboration

Company Brief

Baseten
Baseten provides an inference-first ML infrastructure platform that lets engineering and ML teams deploy, serve, and scale machine-learning models with optimized performance, autoscaling, and GPU-backed hosting for production AI applications. ([crunchbase.com](https://www.crunchbase.com/organization/baseten?utm_source=openai))
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2019
Glassdoor
Glassdoor: 5.0
WebsiteLinkedInGlassdoor