Shopper Activation Executive (Dublin, Dublin, IE, N/A)

Reckitt
Dublin
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Organisational skills","Attention to detail","Project management","Communication","Stakeholder collaboration"]

Drive Reckitt brand presence in Irish retail and pharmacy by turning brand and commercial strategies into engaging in-store experiences. Plan and deliver shopper activation campaigns, point-of-sale materials, and navigation solutions, using shopper insights to guide messaging and execution. Partner across Brand, Sales, Category, Operations, and Digital teams; manage budgets, timelines, and suppliers; and coordinate agencies and creative/production partners to deliver high-quality activations across Ireland.

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Reckitt
Reckitt
12 hours ago

Shopper Activation Executive (Dublin, Dublin, IE, N/A)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Drive Reckitt brand presence in Irish retail and pharmacy by turning brand and commercial strategies into engaging in-store experiences. Plan and deliver shopper activation campaigns, point-of-sale materials, and navigation solutions, using shopper insights to guide messaging and execution. Partner across Brand, Sales, Category, Operations, and Digital teams; manage budgets, timelines, and suppliers; and coordinate agencies and creative/production partners to deliver high-quality activations across Ireland.
Location: Dublin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and deliver point-of-sale materials and in-store communications for campaigns, promotions, and new product launches.
  • •Create shopper activation plans across retail and pharmacy customers using shopper insights and behaviours to guide messaging and activation strategy.
  • •Support development of fixtures, signage, displays, and navigation solutions that improve the shopping experience.
  • •Collaborate with Commercial, Brand, Category, Operations, and Digital teams to deliver integrated activation plans, including retail media and in-store innovation opportunities.
  • •Manage activation budgets, supplier relationships, and project timelines; coordinate creative, production, and agency partners; conduct store visits to evaluate execution and gather insights.

Pay and Benefits

Perks:Parental BenefitsEmployee AssistanceLife Insurance

Key Requirements

  • •2–3 years of experience in shopper marketing, retail marketing, FMCG, customer activation, or a similar commercial role.
  • •Experience delivering in-store marketing campaigns and point-of-sale materials.
  • •Understanding of retail environments and shopper behaviour.
  • •Experience managing projects with multiple stakeholders and competing priorities.
  • •Ability to work effectively with external suppliers, agencies, or production partners.
Experience:FMCGRetail
Education:
Skills:Organisational skillsAttention to detailProject managementCommunicationStakeholder collaboration

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn