Product Manager / Director, User Growth

OKX
Singapore, Hong Kong
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 3+ yearsSkills: ["Communication","Leadership","Collaboration","Stakeholder management","Problem-solving"]

Senior product manager/director focused on user growth for a crypto platform. Leads cross‑functional teams to define and execute growth campaigns, optimize SEO/ASO, and build channel strategies to maximize user acquisition and retention across global markets, while leveraging data analytics to drive decision making.

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FursaFursa
OKX
OKX
3 months ago

Product Manager / Director, User Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Senior product manager/director focused on user growth for a crypto platform. Leads cross‑functional teams to define and execute growth campaigns, optimize SEO/ASO, and build channel strategies to maximize user acquisition and retention across global markets, while leveraging data analytics to drive decision making.
Location: Singapore, Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Director level

Key Responsibilities

  • •Lead development of ToC growth activities (campaigns) and consumer task products to boost user engagement and retention.
  • •Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels to maximize user acquisition and organic reach.
  • •Collaborate with channel owners to align platform capabilities with funnel requirements and growth objectives.
  • •Identify high-potential channel opportunities and build product features that amplify channel performance at scale.
  • •Analyze growth activities and performance metrics to derive actionable insights and continuously optimize growth strategies.

Pay and Benefits

Perks:Learning BudgetHealth InsuranceMeal Allowance

Key Requirements

  • •3+ years of experience in growth activities (campaigns, loyalty, platform products) with a proven track record of driving growth through innovative product solutions.
Experience:3+ yearsCryptoFintechBlockchain
Skills:CommunicationLeadershipCollaborationStakeholder managementProblem-solving
Languages:English

Company Brief

OKX
Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Victoria, Seychelles
Founded: 2017
WebsiteLinkedIn