Product Marketing Manager, AI

Freshworks
Boston
Workplace: HybridFull timeUSD 150,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Customer focus","Written communication","Verbal communication","Storytelling"]

Own AI product positioning, messaging, and go-to-market for Freshservice’s AI capabilities. Partner with Product and Engineering to translate the roadmap into differentiated customer stories and field-ready launch assets. Lead cross-functional launches with Sales, Customer Success, Enablement, Demand Gen, and PR, using customer and competitive insights to shape GTM strategy, content, and success measurement. Stay current on AI/agentic technologies and experiment with AI in your workflows.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Freshworks
Freshworks
1 week ago

Product Marketing Manager, AI

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own AI product positioning, messaging, and go-to-market for Freshservice’s AI capabilities. Partner with Product and Engineering to translate the roadmap into differentiated customer stories and field-ready launch assets. Lead cross-functional launches with Sales, Customer Success, Enablement, Demand Gen, and PR, using customer and competitive insights to shape GTM strategy, content, and success measurement. Stay current on AI/agentic technologies and experiment with AI in your workflows.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own positioning, messaging, and GTM strategy for AI capabilities across the Freshservice platform.
  • •Partner with Product Management and Engineering throughout the lifecycle to influence customer value and bring capabilities to market.
  • •Build differentiated narratives connecting AI capabilities to outcomes for IT teams, IT leaders, and enterprise buyers.
  • •Lead cross-functional launches across Product, Sales, Customer Success, Enablement, Demand Generation, PR, and other marketing teams.
  • •Create customer-facing content and field enablement assets, and measure launch success using adoption data, feedback, and market signals.

Pay and Benefits

Salary: USD 150,000 - 180,000 annually
Perks:DentalHealth InsuranceVisionEquityPaid LeaveCommuter BenefitsWellness StipendParental LeaveDisability InsuranceLife Insurance

Key Requirements

  • •5+ years of product marketing experience, ideally in B2B SaaS or enterprise software.
  • •Own positioning, messaging, and GTM strategy for complex or technical products.
  • •Experience bringing AI/ML/GenAI capabilities (e.g., Copilot, agentic AI, automation) to market.
  • •Translate technical capabilities into clear, differentiated customer and business value.
  • •Partner closely with Product and Engineering and lead complex, cross-functional feature launches.
Experience:5+ yearsB2B SaaSEnterprise softwareAIMachine learningGenAI
Skills:Cross-functional collaborationCustomer focusWritten communicationVerbal communicationStorytelling
Languages:English
Tech Stack:AIMachine learningGenAICopilotAgentic AIAutomation

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor