Associate Director, Audience Development - The Orchard

Lead day-to-day strategy and hands-on execution of first-party fan acquisition campaigns across email and SMS, building high-intent audiences that convert into e-commerce merchandise buyers. Own end-to-end campaign planning, platform setup, testing, launch, and performance reporting while optimizing paid lead-generation across Meta and TikTok. Use transactional and behavioral data to improve downstream revenue, reporting, and audience insights for artists and label partners.