Associate Director, Audience Development - The Orchard

Sony Music
New York
Workplace: HybridFull timeUSD 85,000 - 100,000 annuallyFunction: Executive & General ManagementExperience: 5+ yearsSkills: ["Analytical skills","Communication","Collaboration","Data-driven decision-making","Strategic thinking"]

Lead day-to-day strategy and hands-on execution of first-party fan acquisition campaigns across email and SMS, building high-intent audiences that convert into e-commerce merchandise buyers. Own end-to-end campaign planning, platform setup, testing, launch, and performance reporting while optimizing paid lead-generation across Meta and TikTok. Use transactional and behavioral data to improve downstream revenue, reporting, and audience insights for artists and label partners.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Sony Music
Sony Music
1 month ago

Associate Director, Audience Development - The Orchard

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Lead day-to-day strategy and hands-on execution of first-party fan acquisition campaigns across email and SMS, building high-intent audiences that convert into e-commerce merchandise buyers. Own end-to-end campaign planning, platform setup, testing, launch, and performance reporting while optimizing paid lead-generation across Meta and TikTok. Use transactional and behavioral data to improve downstream revenue, reporting, and audience insights for artists and label partners.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Lead the development and execution of first-party fan audience growth strategies across email and SMS.
  • •Own end-to-end execution of fan acquisition campaigns, including planning, platform setup, landing pages, sign-up flows, testing, launch, and performance reporting.
  • •Collaborate on paid lead-generation campaigns across Meta and TikTok and establish testing frameworks to improve volume and quality of acquired fans.
  • •Connect acquisition to downstream e-commerce revenue by partnering with D2C, CRM, and Marketing Strategy teams and evaluating performance beyond sign-up volume.
  • •Develop reporting frameworks, define KPIs and benchmarks, analyze fan behavior, and translate performance data into actionable recommendations and best-practice guidance.

Pay and Benefits

Salary: USD 85,000 - 100,000 annually
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •5+ years of audience development, digital marketing, fan acquisition, growth marketing, or related experience in music/entertainment or another consumer-focused industry, including e-commerce experience.
  • •Proven track record growing first-party email and SMS audiences tied to measurable business outcomes.
  • •Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned, and partner channels.
  • •Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze (or similar) and e-commerce platforms like Shopify.
  • •Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing, customer acquisition economics, and first-party data strategy (value exchange, segmentation, consent, privacy).
Experience:5+ yearsMusicEntertainmentE-commerceConsumer-focused
Skills:Analytical skillsCommunicationCollaborationData-driven decision-makingStrategic thinking
Languages:English
Tech Stack:MetaTikTokKlaviyoLayloSalesforceBrazeShopifyEmailSMSCRMLanding pagesA/B testing

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor