AI Creative, Content & GEO Specialist

HP
Barcelona
Full timeFunction: Content & Editorial (Writing/Editing)Experience: 5+ yearsEducation: bachelorsSkills: ["Written communication","Verbal communication","Visual communication","Analytical skills","Collaboration","Influencing","Stakeholder management","Project management","Adoption of new technologies"]

Lead AI-enabled content creation and Generative Engine Optimization (GEO) to solve complex marketing challenges. Scale AI-driven content and creative production across the marketing organization, building prompt engineering frameworks and agentic workflows. Evaluate and optimize generative AI tools, create content across owned/earned channels, and partner with marketing, communications, and digital teams. Establish governance and training, track efficiency and GEO performance metrics, and translate emerging AI/GEO insights into scalable programs.

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FursaFursa
HP
HP
1 day ago

AI Creative, Content & GEO Specialist

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Job Summary

Lead AI-enabled content creation and Generative Engine Optimization (GEO) to solve complex marketing challenges. Scale AI-driven content and creative production across the marketing organization, building prompt engineering frameworks and agentic workflows. Evaluate and optimize generative AI tools, create content across owned/earned channels, and partner with marketing, communications, and digital teams. Establish governance and training, track efficiency and GEO performance metrics, and translate emerging AI/GEO insights into scalable programs.
Location: Barcelona
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

  • •Scale AI-driven content and creative production across the marketing organization.
  • •Develop prompt engineering frameworks and agentic workflows to improve effectiveness and productivity.
  • •Evaluate, implement, and optimize AI tools and platforms for content creation and creative development.
  • •Create and manage content across owned and earned channels to strengthen GEO presence and discoverability.
  • •Establish best practices, governance, and training programs for AI-assisted content creation.

Key Requirements

  • •BA/BS in Marketing, Communications, Journalism, Digital Media, Business, or a related field; MBA preferred.
  • •5+ years of experience in content marketing, digital marketing, creative operations, or related areas.
  • •Experience using generative AI tools for content development, creative production, or marketing programs.
  • •Strong knowledge of content marketing, digital publishing, and audience engagement.
  • •Understanding of SEO and Generative Engine Optimization (GEO) principles.
Experience:5+ yearsContent marketingDigital marketingCreative operationsGenerative AI
Education:Bachelor's in Marketing, Communications, Journalism, Digital Media, Business, or related field
Skills:Written communicationVerbal communicationVisual communicationAnalytical skillsCollaborationInfluencingStakeholder managementProject managementAdoption of new technologies
Tech Stack:Generative AI toolsPrompt engineeringAgentic workflowsAI-enabled content creationContent creation platformsAI-powered discovery platforms

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn