Manager, Product Marketing (Golf Accessories)

Adidas
United States
Workplace: HybridFull timeUSD 98,350 - 119,500 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Organizational","Project management","Communication","Analytical","Cross-functional collaboration"]

Lead seasonal product marketing for adidas Golf Accessories, managing assigned categories from planning and product briefs through line plans, commercialization, launch, and lifecycle management. Turn consumer, athlete, account, and competitive insights into actionable recommendations, coordinate cross-functional execution across design, product development, materials, sourcing, and go-to-market teams, and maintain product-data accuracy across systems. Own milestone readiness, manage risks, and support commercial analysis and sell-in materials.

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FursaFursa
Adidas
Adidas
12 hours ago

Manager, Product Marketing (Golf Accessories)

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead seasonal product marketing for adidas Golf Accessories, managing assigned categories from planning and product briefs through line plans, commercialization, launch, and lifecycle management. Turn consumer, athlete, account, and competitive insights into actionable recommendations, coordinate cross-functional execution across design, product development, materials, sourcing, and go-to-market teams, and maintain product-data accuracy across systems. Own milestone readiness, manage risks, and support commercial analysis and sell-in materials.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage assigned Accessories products from seasonal planning and brief creation through commercialization, launch, and lifecycle management.
  • •Create and maintain product briefs, line plans, range tools, and seasonal documentation including pricing, margin, timing, and competitive context.
  • •Translate consumer, athlete, account, competitive, and market insights into product recommendations and assortment decisions.
  • •Partner closely with Accessories Design, Product Development, and Materials Development across the product creation process.
  • •Own milestone readiness deliverables and ensure product briefs, range plans, samples, imagery, system data, and product information are accurate and on time.

Pay and Benefits

Salary: USD 98,350 - 119,500 annually
Perks:Health InsuranceDentalVision401kParental LeaveEducation AssistancePaid LeaveWellness Stipend

Key Requirements

  • •University degree in Business, Marketing, Product Management, Merchandising, or related field (or equivalent experience).
  • •4+ years of relevant experience in Product Marketing, Merchandising, Product Creation, or related roles.
  • •Demonstrated experience managing assigned products through seasonal creation or commercialization.
  • •Experience working cross-functionally with Design and Product Development teams throughout product creation.
  • •Working knowledge of product briefs, line planning, range architecture, pricing, margin, and product lifecycle management.
Experience:4+ yearsGolfSporting goodsMerchandisingProduct marketingProduct creation
Education:Bachelor's
Skills:OrganizationalProject managementCommunicationAnalyticalCross-functional collaboration
Languages:English
Tech Stack:Microsoft 365PowerPointExcel

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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