Senior Brand Manager Auto Dish EU (CAP)

Reckitt
Heidelberg
Full timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Stakeholder management","Influencing","Cross-functional collaboration","Matrix leadership","Analytical thinking"]

Drive growth for the Auto Dish portfolio across Europe by bridging global brand strategy with in-market execution. Lead innovation commercialization, integrated activation and communication plans, and e-commerce execution across European markets. Partner cross-functionally with Marketing, Sales, Trade Marketing, Communications, and regional teams to launch, track performance, and translate data into actionable recommendations—while building capability and continuous improvement through the European leadership community.

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Reckitt
Reckitt
16 hours ago

Senior Brand Manager Auto Dish EU (CAP)

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Last checked: 16 hours agoStatus: Live

Job Summary

Drive growth for the Auto Dish portfolio across Europe by bridging global brand strategy with in-market execution. Lead innovation commercialization, integrated activation and communication plans, and e-commerce execution across European markets. Partner cross-functionally with Marketing, Sales, Trade Marketing, Communications, and regional teams to launch, track performance, and translate data into actionable recommendations—while building capability and continuous improvement through the European leadership community.
Location: Heidelberg
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive execution of the Auto Dish Europe growth agenda, deploying brand strategies and activations across markets.
  • •Lead commercialization and rollout of innovation initiatives with cross-functional teams to ensure launch execution and market readiness.
  • •Develop and deploy integrated activation, communication, and e-commerce plans across consumer, shopper, and digital touchpoints.
  • •Track business performance, analyze growth drivers, and translate insights into actionable recommendations to accelerate portfolio growth.
  • •Build partnerships with European market teams and enable excellence through knowledge sharing and capability building.

Pay and Benefits

Perks:Parental BenefitsEmployee AssistanceLife Insurance

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, or a related field.
  • •5+ years of experience in FMCG marketing, brand management, or related commercial roles.
  • •Proven track record leading innovation launches, commercialization initiatives, and integrated marketing campaigns.
  • •Strong expertise in brand building, communications planning, portfolio management, and launch commercialization.
  • •Fluent English required; German and/or other European languages are advantageous.
Experience:5+ yearsFMCG
Education:Bachelor's in Marketing, Business Administration
Skills:Stakeholder managementInfluencingCross-functional collaborationMatrix leadershipAnalytical thinking
Languages:EnglishGerman

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn