Sr. Event Marketing Manager, Field Programming

Databricks
San Francisco
Workplace: OnsiteFull timeUSD 126,400 - 217,250 annuallyFunction: Marketing & GrowthSkills: ["Communication","Executive presence","Cross-functional alignment","Program management","Metrics-driven mindset"]

Lead field initiatives and sales enablement for Databricks’ major B2B events, including Data + AI Summit and World Tour. Build and refine event plays, targeting frameworks, and incentive structures that translate attendee engagement into qualified opportunities and healthy pipelines for strategic accounts. Partner cross-functionally across sales, marketing, analytics, operations, and partners to deliver premium experiences, track performance with dashboards, and ensure reliable lead flow into sales systems.

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FursaFursa
Databricks
Databricks
1 month ago

Sr. Event Marketing Manager, Field Programming

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead field initiatives and sales enablement for Databricks’ major B2B events, including Data + AI Summit and World Tour. Build and refine event plays, targeting frameworks, and incentive structures that translate attendee engagement into qualified opportunities and healthy pipelines for strategic accounts. Partner cross-functionally across sales, marketing, analytics, operations, and partners to deliver premium experiences, track performance with dashboards, and ensure reliable lead flow into sales systems.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead field initiatives and sales enablement for major events such as the Data + AI Summit and World Tour.
  • •Define targeting frameworks with sales leadership, including quotas, eligibility, and strategic account selection.
  • •Develop and drive adoption of a repeatable event playbook across pre-, during, and post-event phases with follow-up activities.
  • •Track event performance using dashboards and reports in partnership with analytics and operations, translating results into future investment decisions.
  • •Ensure reliable event-to-sales lead flow with well-structured campaigns, lead routing, and MQL definitions for BDR/SDR teams.

Pay and Benefits

Salary: USD 126,400 - 217,250 annually
Equity and Bonus:Equity

Key Requirements

  • •Extensive experience leading complex B2B marketing events or event portfolios end-to-end, focused on business impact.
  • •Proven ability partnering with sales and field teams to design event strategies, plays, and enablement that drive measurable pipeline and revenue outcomes.
  • •Strong program and project management skills to coordinate multiple workstreams, agencies, and stakeholders with clear goals, budgets, and timelines.
  • •Deep comfort working with CRM, marketing, and analytics tools to define targets, interpret event performance, and make data-informed recommendations.
  • •Excellent communication and executive presence to influence senior leaders and align cross-functional teams around the event strategy and results.
Skills:CommunicationExecutive presenceCross-functional alignmentProgram managementMetrics-driven mindset
Tech Stack:CRMDashboardsAnalyticsMarketing toolsReports

Company Brief

Databricks
Provides a unified data analytics platform powered by Apache Spark to simplify building, deploying, and scaling data engineering, data science, and machine learning workloads for enterprises.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn