Head of Lifecycle Marketing

Taptap Send
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical thinking","Experimentation mindset","Data-driven decision making","Cross-functional collaboration","Player-coach leadership"]

Own the global lifecycle marketing strategy across the full customer journey, from activation and onboarding to engagement, retention, and win-back. Lead hands-on, multi-channel campaigns spanning Email, Push, SMS, In-app, and WhatsApp, tailored across markets and corridors. Run rigorous experimentation and track lifecycle KPIs (open/click/conversion, retention, LTV, payback). Partner with Data to build segmentation models, manage the MarTech roadmap and integrations, and use AI to improve speed and sophistication while championing customer empathy.

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FursaFursa
Taptap Send
Taptap Send
3 days ago

Head of Lifecycle Marketing

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the global lifecycle marketing strategy across the full customer journey, from activation and onboarding to engagement, retention, and win-back. Lead hands-on, multi-channel campaigns spanning Email, Push, SMS, In-app, and WhatsApp, tailored across markets and corridors. Run rigorous experimentation and track lifecycle KPIs (open/click/conversion, retention, LTV, payback). Partner with Data to build segmentation models, manage the MarTech roadmap and integrations, and use AI to improve speed and sophistication while championing customer empathy.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own the global lifecycle marketing strategy from activation and onboarding through engagement, retention, and win-back.
  • •Design, build, and iterate multi-channel campaigns across Email, Push, SMS, In-app, and WhatsApp for diverse audiences across markets.
  • •Develop and run a rigorous experimentation program (A/B tests, multivariate tests, holdout groups) to drive measurable results.
  • •Instrument and manage lifecycle KPIs including open, click, conversion, retention, LTV, payback, and more.
  • •Define the lifecycle MarTech roadmap by evaluating tools, owning integrations, and ensuring the stack scales as the business grows.

Key Requirements

  • •8+ years in lifecycle, CRM, or retention marketing in a consumer mobile app, fintech, or high-growth B2C environment.
  • •Proven track record improving lifecycle metrics across the full funnel, including experimentation and measurable results.
  • •Deep channel expertise across at least 3 of Email, Push, SMS, In-app, and WhatsApp (experience with all 5 is a plus).
  • •Strong analytical instincts and comfort partnering with data/analytics teams to make evidence-based decisions.
  • •Hands-on experience with a major ESP/CRM platform (e.g., Braze, Iterable, Klaviyo) and an AI-native approach to lifecycle work.
Experience:8+ yearsFintechSaaSB2CConsumer mobile app
Skills:Analytical thinkingExperimentation mindsetData-driven decision makingCross-functional collaborationPlayer-coach leadership
Tech Stack:EmailPushSMSIn-app messagingWhatsAppBrazeIterableKlaviyoA/B testingMultivariate testingHoldout groupsMarTechAIBranchAppsFlyerAdjust

Company Brief

Taptap Send
Taptap Send is a digital remittance platform that enables fast, low-cost international money transfers to underserved corridors using mobile wallets and bank payouts, focused on improving financial access for migrants and their families.
Industry: Payments
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: London, United Kingdom
Founded: 2018
WebsiteLinkedIn