Event & Field Marketing Manager – East / Central

Cresta
United States
Workplace: RemoteFull timeUSD 110,000 - 150,000 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Communication"]

Own Cresta’s field marketing strategy and execution for an East/Central regional portfolio, driving pipeline and ROI. Manage 8–10+ programs per quarter across events, executive dinners, roadshows, customer and partner activations, from strategy through measurement and optimization. Partner closely with Sales on account targeting, attendance, meetings, follow-up, and opportunity acceleration, while collaborating cross-functionally to build repeatable playbooks and standout experiences.

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FursaFursa
Cresta
Cresta
1 day ago

Event & Field Marketing Manager – East / Central

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Last checked: 4 hours agoStatus: Live

Job Summary

Own Cresta’s field marketing strategy and execution for an East/Central regional portfolio, driving pipeline and ROI. Manage 8–10+ programs per quarter across events, executive dinners, roadshows, customer and partner activations, from strategy through measurement and optimization. Partner closely with Sales on account targeting, attendance, meetings, follow-up, and opportunity acceleration, while collaborating cross-functionally to build repeatable playbooks and standout experiences.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.
  • •Set KPIs and track sourced/influenced pipeline, conversion, ROI, and translate results into recommendations.
  • •Partner with Sales before, during, and after programs on targeting, attendance, meetings, follow-up, and opportunity acceleration.
  • •Own an 8–10+ program portfolio each quarter across tradeshows, executive dinners, roadshows, customer programs, and partner events.
  • •Manage programs end-to-end including strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
Travel: Medium travel

Pay and Benefits

Salary: USD 110,000 - 150,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid ParentalGym MembershipPhone AllowanceRemote Work

Key Requirements

  • •3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience.
  • •Experience owning field programs end-to-end, from strategy through execution and measurement.
  • •Comfort managing 8–10+ concurrent programs per quarter in a fast-moving environment.
  • •Strong understanding of pipeline, revenue attribution, conversion, and event ROI.
  • •Experience managing program budgets, vendors, contracts, and competing priorities.
Experience:B2B SaaSStartup
Skills:Cross-functional collaborationCommunication
Tech Stack:SalesforceHubSpotGongMobly

Company Brief

Cresta
Builds AI-driven real-time coaching and assistance for customer-facing teams, using conversational intelligence to improve agent performance, automate workflows, and boost customer outcomes across contact centers and sales operations.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn