Senior Manager AI Content Production Workflows

Adidas
Amsterdam
Workplace: OnsiteFull timeFunction: Manufacturing & Production OperationsSkills: ["Leadership","Communication","Problem-solving","Systems thinking","Collaboration"]

Own the strategy, operating model, governance, and business impact of generative AI across adidas content production systems. Define the AI production roadmap and scalable prompting/workflow standards for enterprise-scale content creation across eCommerce, retail, social, CRM, and partner channels. Lead cross-functional adoption with creative and engineering partners, establish evaluation and quality methodologies, and ensure compliance with brand, legal, ethical, and EU AI Act requirements.

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FursaFursa
Adidas
Adidas
14 hours ago

Senior Manager AI Content Production Workflows

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own the strategy, operating model, governance, and business impact of generative AI across adidas content production systems. Define the AI production roadmap and scalable prompting/workflow standards for enterprise-scale content creation across eCommerce, retail, social, CRM, and partner channels. Lead cross-functional adoption with creative and engineering partners, establish evaluation and quality methodologies, and ensure compliance with brand, legal, ethical, and EU AI Act requirements.
Location: Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Manufacturing & Production Operations
Seniority: Manager level

Key Responsibilities

  • •Serve as the organization’s subject matter expert on AI-enabled content production, prompt engineering, workflow automation, and emerging generative technologies.
  • •Define and evolve the AI production roadmap, translating business and production priorities into scalable AI-enabled workflows.
  • •Design scalable prompting frameworks, reusable prompt libraries, and workflow templates for consistent, repeatable, high-quality outputs.
  • •Build and optimize AI-powered production workflows combining generative models, automation, human review, and operational controls.
  • •Ensure AI-generated outputs meet brand standards and legal/ethical requirements through governance practices and collaboration with Legal and Compliance.
Travel: Low travel

Key Requirements

  • •7+ years of experience across digital agencies, technology organizations, content production, in-house brand teams, or related fields.
  • •Deep expertise in generative AI systems, content production workflows, and ideally enterprise-scale AI implementation.
  • •Strong experience designing prompting methodologies, prompt libraries, template-based generation systems, and evaluation frameworks.
  • •Hands-on experience with image generation platforms such as GPT Image, Nano Banana, Flux, Midjourney, or Luma.
  • •Experience with video generation and synthesis platforms (e.g., Runway, Kling, Veo, Ray, Seedance) and AI production workflow orchestration (e.g., ComfyUI).
Experience:Generative AIContent productionDigital commerceEnterprise AI
Skills:LeadershipCommunicationProblem-solvingSystems thinkingCollaboration
Languages:English
Tech Stack:Generative AIPrompt engineeringWorkflow automationPrompt librariesWorkflow templatesGPT ImageNano BananaFluxMidjourneyLumaRunwayKlingVeoRaySeedanceLoRAComfyUIAPIsGitHub CopilotClaude Code

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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