Senior Associate / Associate Manager, Asia Marketing

2K
Tokyo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-8 yearsSkills: ["Analytical thinking","Communication","Collaboration","Self-starter","Cultural fluency"]

Own social media and paid media performance for 2K titles in Japan, bridging community engagement with data-informed marketing. Lead integrated paid media campaigns (Paid Social, YouTube, Search), support localized social strategy, and amplify organic content with strategic boosts. Consolidate and analyze performance data, produce reporting for local and global stakeholders, monitor social sentiment and VOC, and support cross-functional Japan marketing execution with agencies, influencers, and local events.

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FursaFursa
2K
2K
1 year ago

Senior Associate / Associate Manager, Asia Marketing

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Last checked: 14 hours agoStatus: Live

Job Summary

Own social media and paid media performance for 2K titles in Japan, bridging community engagement with data-informed marketing. Lead integrated paid media campaigns (Paid Social, YouTube, Search), support localized social strategy, and amplify organic content with strategic boosts. Consolidate and analyze performance data, produce reporting for local and global stakeholders, monitor social sentiment and VOC, and support cross-functional Japan marketing execution with agencies, influencers, and local events.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead integrated paid media campaign planning, execution, and management (Paid Social, YouTube, Search) to maximize reach and user acquisition in Japan.
  • •Manage and support 2K Japan’s social media strategy aligned with global brand directions, ensuring content localization and efficient resource use.
  • •Partner with the Social Media Manager to identify high-performing organic content and recommend strategic paid boosts to amplify community engagement and brand growth.
  • •Consolidate and analyze data from organic social channels and paid campaigns to evaluate presence and growth in Japan; generate performance reports for stakeholders.
  • •Support Japan marketing execution (PR, influencer activations, local events) and collaborate with agencies on calendars, KPIs, and localized marketing assets.

Key Requirements

  • •3 to 8 years of relevant experience in SNS marketing, PR, or digital advertising within gaming, entertainment, or consumer tech.
  • •Proven experience managing paid media/performance marketing campaigns, specifically Paid Social (agency-side experience with gaming clients is a plus).
  • •Strong analytical skills to interpret complex data, identify trends, and turn them into actionable recommendations.
  • •Ability to collaborate effectively and take clear ownership of digital performance.
  • •Native-level Japanese and business-level English (written and spoken) for regional and global collaboration.
Experience:3-8 yearsGamingEntertainmentConsumer techSocial mediaDigital advertising
Skills:Analytical thinkingCommunicationCollaborationSelf-starterCultural fluency
Languages:JapaneseEnglish

Company Brief

2K
2K is a video game publisher and developer known for sports, action, and strategy franchises such as NBA 2K, WWE 2K, Borderlands, and Sid Meier’s Civilization. It operates as a major label within Take-Two Interactive.
Industry: Gaming
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Novato, United States
Founded: 2005
WebsiteLinkedIn