1 year ago

Senior Associate / Associate Manager, Asia Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Own social media and paid media performance for 2K titles in Japan, bridging community engagement with data-informed marketing. Lead integrated paid media campaigns (Paid Social, YouTube, Search), support localized social strategy, and amplify organic content with strategic boosts. Consolidate and analyze performance data, produce reporting for local and global stakeholders, monitor social sentiment and VOC, and support cross-functional Japan marketing execution with agencies, influencers, and local events.

Location: Tokyo

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead integrated paid media campaign planning, execution, and management (Paid Social, YouTube, Search) to maximize reach and user acquisition in Japan.
•Manage and support 2K Japan’s social media strategy aligned with global brand directions, ensuring content localization and efficient resource use.
•Partner with the Social Media Manager to identify high-performing organic content and recommend strategic paid boosts to amplify community engagement and brand growth.
•Consolidate and analyze data from organic social channels and paid campaigns to evaluate presence and growth in Japan; generate performance reports for stakeholders.
•Support Japan marketing execution (PR, influencer activations, local events) and collaborate with agencies on calendars, KPIs, and localized marketing assets.

Key Requirements

•3 to 8 years of relevant experience in SNS marketing, PR, or digital advertising within gaming, entertainment, or consumer tech.
•Proven experience managing paid media/performance marketing campaigns, specifically Paid Social (agency-side experience with gaming clients is a plus).
•Strong analytical skills to interpret complex data, identify trends, and turn them into actionable recommendations.
•Ability to collaborate effectively and take clear ownership of digital performance.
•Native-level Japanese and business-level English (written and spoken) for regional and global collaboration.

Experience:3-8 yearsGamingEntertainmentConsumer techSocial mediaDigital advertising

Skills:Analytical thinkingCommunicationCollaborationSelf-starterCultural fluency

Languages:JapaneseEnglish

Company Brief

Website

Loading job details...

Preparing the role view and application actions.