VP-Digital Marketing

Mashreq
Mumbai
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Strategic planning","Team leadership","Campaign execution","Cross-channel coordination","Regulatory compliance"]

Drive end-to-end digital marketing strategy and execution for Mashreq NEO to support customer acquisition in the UAE. Lead NTB (new-to-bank) campaigns to boost customer adoption, engagement, and measurable outcomes. Oversee an India-based in-house digital marketing team, ensuring strong execution excellence and strategic direction. Ensure all communications align with regulatory requirements, brand standards, and product positioning across channels.

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FursaFursa
Mashreq
Mashreq
1 week ago

VP-Digital Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 minutes agoStatus: Live

Job Summary

Drive end-to-end digital marketing strategy and execution for Mashreq NEO to support customer acquisition in the UAE. Lead NTB (new-to-bank) campaigns to boost customer adoption, engagement, and measurable outcomes. Oversee an India-based in-house digital marketing team, ensuring strong execution excellence and strategic direction. Ensure all communications align with regulatory requirements, brand standards, and product positioning across channels.
Location: Mumbai
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Drive end-to-end digital marketing strategy and execution for Mashreq NEO acquisition in the UAE.
  • •Lead NTB (new-to-bank) campaigns to ensure strong customer adoption and engagement.
  • •Oversee performance of an India-based in-house digital marketing team, with measurable campaign outcomes.
  • •Ensure all communications meet regulatory, brand, and product alignment requirements across channels.
  • •Maintain strategic direction and execution excellence across the digital marketing portfolio.

Key Requirements

  • •Lead end-to-end digital marketing strategy and execution to support customer acquisition.
  • •Experience managing and improving NTB (new-to-bank) campaigns to drive adoption and engagement.
  • •Ability to oversee and set strategic direction for an in-house digital marketing team.
  • •Ensure communications meet regulatory requirements, as well as brand and product alignment.
  • •Deliver measurable campaign outcomes across multiple channels.
Experience:BankingFinancial servicesDigital marketing
Skills:Strategic planningTeam leadershipCampaign executionCross-channel coordinationRegulatory compliance

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
Glassdoor
Glassdoor: 3.3
WebsiteLinkedInGlassdoor