Senior PPC Specialist

Groupon
Madrid, Prague
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical thinking","Problem solving","Collaboration","Communication","Data-driven"]

Senior PPC Specialist responsible for owning and scaling Google Ads performance across international markets, managing large budgets, and driving automated, AI-driven improvements. You’ll work with analytics and growth teams to optimize ROAS, CAC and LTV, shape account structures, and advance automation via code and APIs in a fast-paced, AI-first ecommerce environment.

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Groupon
Groupon
3 months ago

Senior PPC Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Senior PPC Specialist responsible for owning and scaling Google Ads performance across international markets, managing large budgets, and driving automated, AI-driven improvements. You’ll work with analytics and growth teams to optimize ROAS, CAC and LTV, shape account structures, and advance automation via code and APIs in a fast-paced, AI-first ecommerce environment.
Location: Madrid, Prague
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Own Google Ads performance across Search, Shopping, Performance Max, Demand Gen, Hotel Ads, DSA and optimize for scale and efficiency.
  • •Manage and optimize large-scale budgets with a strong focus on business outcomes (ROAS, CAC, margin, LTV).
  • •Improve and scale account structures across multiple international markets.
  • •Work on automation and system improvements using code and APIs to drive efficiency.
  • •Help transition the performance setup toward AI-driven and automated workflows.

Key Requirements

  • •Senior experience in Google Ads (ownership of accounts, not just execution)
  • •Experience with large budgets (hundreds of thousands € monthly or more)
  • •Strong understanding of e-commerce or marketplace performance marketing
  • •Ability to connect performance metrics with business impact
  • •Hands-on experience with AI tools, automation workflows, or AI-driven marketing systems
Experience:E-commerceMarketplace
Skills:Analytical thinkingProblem solvingCollaborationCommunicationData-driven
Languages:English
Tech Stack:Google AdsAPIsAutomationAI

Company Brief

Groupon
Operates an online marketplace offering discounted goods, services, and local experiences by connecting consumers with merchants through deal-based promotions, coupons, and e-commerce listings across multiple markets worldwide.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2008
Glassdoor
Glassdoor: 3.4
WebsiteLinkedIn