App Analytics Lead (Milano, IT)

Prada Group
Milan
Workplace: OnsiteFull-timeFunction: Data Analytics & Business IntelligenceExperience: 6+ yearsSkills: ["Communication","Collaboration","Stakeholder management","Problem-solving","Presentation"]

Lead mobile app performance analytics for Prada’s B2C and B2B app ecosystem from Milan HQ. Define and monitor KPIs, build dashboards, run deep-dive analyses, and collaborate with Product, UX, Marketing, CRM, and Tech to turn insights into actionable optimizations and A/B testing, driving engagement, retention, and business impact.

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Prada Group
Prada Group
3 months ago

App Analytics Lead (Milano, IT)

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead mobile app performance analytics for Prada’s B2C and B2B app ecosystem from Milan HQ. Define and monitor KPIs, build dashboards, run deep-dive analyses, and collaborate with Product, UX, Marketing, CRM, and Tech to turn insights into actionable optimizations and A/B testing, driving engagement, retention, and business impact.
Location: Milan
Workplace: Onsite
Job Function: Data Analytics & Business Intelligence

Key Responsibilities

  • •Own and lead app performance measurement for B2C and B2B mobile experiences, ensuring clarity, consistency, and business relevance of KPIs
  • •Design, maintain, and evolve dashboards and reporting frameworks to monitor acquisition, engagement, retention, and conversion performance
  • •Conduct deep-dive analyses to identify behavioral patterns, performance drivers, and optimization opportunities across different user segments
  • •Partner with Product, UX, Marketing, CRM, and Tech teams to translate data into actionable recommendations
  • •Lead and support A/B testing and experimentation strategies to improve user experience and business outcomes

Key Requirements

  • •6+ proven experience in mobile app analytics with hands-on expertise in Firebase, Adobe Analytics, Adjust, AppsFlyer, Amplitude or similar
  • •Strong background in KPI definition, performance monitoring, and insight generation
  • •Solid experience with dashboarding and data visualization tools (Power BI, Looker, Tableau, QlikSense)
  • •Demonstrated ability to work across both B2C and B2B business models, understanding their funnels, user behaviors, and success metrics
  • •Experience with experimentation frameworks and A/B testing methodologies
Experience:6+ yearsLuxuryRetailEcommerceMobile apps
Skills:CommunicationCollaborationStakeholder managementProblem-solvingPresentation
Languages:EnglishItalian
Tech Stack:FirebaseAdobe AnalyticsAdjustAppsFlyerAmplitudePower BILookerTableauQlikSense

Company Brief

Prada Group
Prada Group is a global luxury fashion house designing, producing and retailing high-end leather goods, ready-to-wear, footwear and accessories across multiple brands, known for craftsmanship, innovation and iconic Italian style.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Milan, Italy
Founded: 1913
WebsiteLinkedIn