Manager, Paid Media

Airwallex
San Francisco
Workplace: OnsiteFull timeUSD 110,000 - 170,000 annuallyFunction: Data Science & Machine LearningExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Project management","Collaboration","Analytical thinking"]

A data-driven Paid Media Manager responsible for planning, executing, and optimizing multi-channel paid campaigns (search, social, display) to drive acquisition, pipeline growth, and ROI. You’ll own budgeting, measurement, and collaboration with Growth Strategy, Product Marketing, Creative, and Analytics from San Francisco, shaping global demand generation strategies.

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Airwallex
Airwallex
7 months ago

Manager, Paid Media

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Last checked: 3 hours agoStatus: Live

Job Summary

A data-driven Paid Media Manager responsible for planning, executing, and optimizing multi-channel paid campaigns (search, social, display) to drive acquisition, pipeline growth, and ROI. You’ll own budgeting, measurement, and collaboration with Growth Strategy, Product Marketing, Creative, and Analytics from San Francisco, shaping global demand generation strategies.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
  • •Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
  • •Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
  • •Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
  • •Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.

Pay and Benefits

Salary: USD 110,000 - 170,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
  • •Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads; experience with YouTube, Reddit, Quora, and programmatic is a plus.
  • •Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
  • •Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
  • •Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
Experience:5+ yearsB2B SaaSFintechE-commerce
Education:Bachelor's
Skills:CommunicationProject managementCollaborationAnalytical thinking
Tech Stack:Google AdsLinkedIn AdsMeta AdsYouTubeRedditQuoraProgrammaticExcelSheetsLookerTableauGA4MarketoHubSpotSalesforceSmartlyFigmaAsanaSQL

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor