1 month ago

Salesforce Marketing Cloud Regional Lead

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead strategy, development, and governance of Salesforce Marketing Cloud across a designated region. Drive end-to-end campaign delivery, data-driven marketing initiatives, and cross-functional collaboration to deliver personalized customer journeys. Own platform configurations, integrations, and best-practices, while partnering with CRM, analytics, and business teams to grow HP’s engaged customer base.

Location: Mexico, Spain

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Accountable for SFMC advanced and effective use for CRM and direct-to-customer experience management.
•Lead SFMC strategy, development of new capabilities, new channels, feature enhancements, systematizations, design, campaign operations, governance, and execution of best practices across all core marketing channels.
•Lead automations and be accountable for the portfolio of automated integrations, journeys, campaigns, and experiences supported by SFMC.
•Lead platform configurations, processes, resources, and governance for the development and implementation of customer programs and experience automations.
•Oversee the use of Interactive Studio, Journey Builder, Automation Studio, Email Studio, Triggered Emails, Cloud Pages, Contact Builder, Audience Builder, Content Builder, and their interacting systems.

Key Requirements

•10+ years of experience managing and developing direct marketing technologies and systems.
•5+ years of hands-on Salesforce Marketing Cloud experience with expert knowledge in implementations, development, management, and governance.
•Proven experience as a solution architect, designing and optimizing campaign and/or customer management systems.
•Demonstrated success collaborating with multi-stakeholder teams including IT, infrastructure, security, and business operations.
•Strong knowledge of data architecture and schema, relational data models, SQL, and data flow documentation.

Experience:10+ years

Skills:CommunicationLeadershipStakeholder managementCollaborationStrategic thinking

Tech Stack:Salesforce Marketing CloudJourney BuilderAutomation StudioEmail StudioCloud PagesContact BuilderAudience BuilderContent BuilderInteractive StudioSQLData architecture

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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