Senior Product Marketing Manager, Trading

Coinbase
United States
Workplace: RemoteFull timeUSD 170,765 - 200,900 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Quantitative analysis","Experimentation","Data-driven decision-making","Cross-functional collaboration","Leadership"]

Own end-to-end go-to-market strategy for Coinbase trading products in the retail app, translating perpetual futures, options, margin, and spot into customer-first positioning that drives adoption. Lead launches for new trading instruments, plan channels and creative briefs, and define measurement. Drive trading volume growth with CRM and growth teams through awareness, win-back, and engagement programs, while using analytics and experiments to refine success metrics and recommendations.

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FursaFursa
Coinbase
Coinbase
1 day ago

Senior Product Marketing Manager, Trading

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Last checked: 5 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for Coinbase trading products in the retail app, translating perpetual futures, options, margin, and spot into customer-first positioning that drives adoption. Lead launches for new trading instruments, plan channels and creative briefs, and define measurement. Drive trading volume growth with CRM and growth teams through awareness, win-back, and engagement programs, while using analytics and experiments to refine success metrics and recommendations.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the end-to-end trading PMM strategy, turning a complex product suite into customer-first positioning and messaging.
  • •Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition, channel planning, creative briefing, and measurement.
  • •Drive trading volume growth across the funnel by partnering with CRM and growth teams on awareness, launches, and win-back programs.
  • •Conceive and execute engagement programs such as trading competitions, incentives, and event-driven campaigns to accelerate adoption.
  • •Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and provide recommendations to leadership.

Pay and Benefits

Salary: USD 170,765 - 200,900 annually
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •8+ years in product marketing, growth marketing, or product management for a consumer-facing app with measurable adoption outcomes.
  • •Hands-on marketing experience for trading, investing, or derivatives products, with deep familiarity with active trader behavior.
  • •Ability to own product launches end-to-end, including positioning/messaging through channel execution and performance measurement.
  • •Advanced quantitative and analytical skills: define success metrics, run experiments, and use data to guide decisions.
  • •Experience leading large-scale growth, engagement, or win-back programs that drove measurable volume or retention outcomes.
Experience:8+ yearsFintechSaaSConsumer appTradingInvestingDerivativesGrowth marketing
Skills:Quantitative analysisExperimentationData-driven decision-makingCross-functional collaborationLeadership
Languages:English
Tech Stack:Generative AI

Company Brief

Coinbase
Operates a cryptocurrency exchange and financial services platform that enables buying, selling, storing, and earning crypto assets, institutional trading, custody, and developer tools for blockchain applications.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn