CRM Strategy Director

Ogilvy
Philippines
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Problem-solving","Teamwork","Presentations"]

Lead CRM strategy initiatives for an agency-client environment, integrating strategy, technology, and multi-channel execution to create personalized customer experiences. Drive omni-channel CRM programs, oversee data transfers from media platforms and analytics into CRM systems, and partner with creative, digital, and analytics teams to improve brand growth and campaign performance.

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Ogilvy
Ogilvy
4 months ago

CRM Strategy Director

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead CRM strategy initiatives for an agency-client environment, integrating strategy, technology, and multi-channel execution to create personalized customer experiences. Drive omni-channel CRM programs, oversee data transfers from media platforms and analytics into CRM systems, and partner with creative, digital, and analytics teams to improve brand growth and campaign performance.
Location: Philippines
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Lead CRM dialogues with internal teams and clients, demonstrating how CRM strategies enhance brand equity, drive revenue growth, and fuel creative campaigns.
  • •Develop and refine omni-channel CRM initiatives, ensuring seamless integration across channels like email, social, mobile, web, and offline interactions for unified customer journeys.
  • •Apply basic to intermediate martech knowledge to activate CRM recommendations, utilizing tools for automation, personalization, and program execution.
  • •Design CRM consumer personas journeys, mapping out data flows, touchpoints, and automations to optimize customer experiences.
  • •Oversee data transfers from media platforms (Google Ads, Meta) and analytics tools (Google Analytics, Adobe Analytics) into CRM systems, maintaining data integrity, compliance, and usability for targeted strategies.

Key Requirements

  • •5+ years in CRM strategy, ideally in a marketing agency or client-side environment; leadership or director-level experience preferred.
  • •Bachelor's degree in Marketing, Business, Data Science, or related field; Salesforce Certified Marketing Cloud Specialist is a strong advantage.
  • •Strong strategic, analytical, and communication skills; ability to lead discussions and influence stakeholders.
  • •Experience linking CRM to business outcomes like brand loyalty, growth, and creative ideation.
  • •Functional knowledge of CRM platforms (Salesforce, HubSpot, Adobe Experience Cloud) and data transfers from media platforms (Google Ads, Meta) and analytics tools (Google Analytics, Adobe Analytics) into CRM systems.
Experience:5+ yearsAdvertisingCRMMarketing
Education:Bachelor's
Skills:LeadershipCommunicationProblem-solvingTeamworkPresentations
Certifications:Salesforce Certified Marketing Cloud Specialist
Languages:English
Tech Stack:SalesforceHubSpotAdobe Experience CloudGoogle AnalyticsAdobe AnalyticsGoogle AdsMetaCRM

Company Brief

Ogilvy
Global advertising, marketing, and public relations agency offering brand strategy, creative services, digital marketing, media planning, and customer experience solutions for multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 1948
WebsiteLinkedIn