Trend Micro

4 weeks ago

Director, Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Lead NABU inbound demand generation for TrendAI’s North America Business Unit, owning strategy, execution, and measurement from paid media and content syndication to SEO and lifecycle marketing. Collaborate with Field, Channel, Customer, and Canada marketing leaders to bridge top-of-funnel investment and pipeline, owning targets, MQL-to-SQL economics, and measurable marketing operations.

Location: Austin

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own the NABU inbound demand generation strategy and the quarterly/annual pipeline contribution target.
•Set MQL, SQL, and pipeline goals by segment (Enterprise, Commercial, SMB) and by buying center; manage to those numbers weekly.
•Partner with Sales and RevOps to define and continuously refine lead scoring, routing, and SLA adherence.
•Lead always-on demand programs across paid search, paid social, content syndication, display, programmatic, third-party media, webinars, and content offers.
•Own the marketing-sourced and marketing-influenced pipeline performance of every digital channel; reallocate budget quickly based on CAC, ROAS, and downstream conversion.

Pay and Benefits

Perks:Remote Work

Key Requirements

•10+ years of B2B demand generation experience, with at least 4 years leading a demand gen team in a high-growth software or SaaS environment.
•Proven track record of owning and hitting a multi-million-dollar pipeline number tied to revenue.
•Deep fluency in marketing automation (Marketo, HubSpot, or Pardot), CRM (Salesforce or Dynamics), and intent platforms (6sense, Demandbase, or equivalent).
•Strong command of funnel math, attribution methodologies (first-touch, multi-touch, marketing-influenced), and unit economics (CAC, LTV, payback).
•Demonstrated ability to partner credibly with Sales leadership and translate marketing activity into seller-relevant outcomes.

Experience:10+ yearsB2BSaaSMarketing

Skills:LeadershipCommunicationStrategic thinkingData-drivenTeam management

Languages:English

Tech Stack:MarketoHubSpotPardotSalesforce6senseDemandbaseMarketing automation

Company Brief

Trend Micro

Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1988

Website LinkedIn

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Trend Micro

4 weeks ago

Director, Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Austin

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Own the NABU inbound demand generation strategy and the quarterly/annual pipeline contribution target.
•Set MQL, SQL, and pipeline goals by segment (Enterprise, Commercial, SMB) and by buying center; manage to those numbers weekly.
•Partner with Sales and RevOps to define and continuously refine lead scoring, routing, and SLA adherence.
•Lead always-on demand programs across paid search, paid social, content syndication, display, programmatic, third-party media, webinars, and content offers.
•Own the marketing-sourced and marketing-influenced pipeline performance of every digital channel; reallocate budget quickly based on CAC, ROAS, and downstream conversion.

Pay and Benefits

Perks:Remote Work

Key Requirements

•10+ years of B2B demand generation experience, with at least 4 years leading a demand gen team in a high-growth software or SaaS environment.
•Proven track record of owning and hitting a multi-million-dollar pipeline number tied to revenue.
•Deep fluency in marketing automation (Marketo, HubSpot, or Pardot), CRM (Salesforce or Dynamics), and intent platforms (6sense, Demandbase, or equivalent).
•Strong command of funnel math, attribution methodologies (first-touch, multi-touch, marketing-influenced), and unit economics (CAC, LTV, payback).
•Demonstrated ability to partner credibly with Sales leadership and translate marketing activity into seller-relevant outcomes.

Experience:10+ yearsB2BSaaSMarketing

Skills:LeadershipCommunicationStrategic thinkingData-drivenTeam management

Languages:English

Tech Stack:MarketoHubSpotPardotSalesforce6senseDemandbaseMarketing automation

Company Brief

Trend Micro

Industry: Cybersecurity

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Tokyo, Japan

Founded: 1988

Website LinkedIn