Anthology

1 month ago

Product Marketing Manager - Business & Government

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Own go-to-market strategy, positioning, messaging, and competitive intelligence for the BizGov segment spanning federal/state/local government and corporate workforce learning buyers. Drive segment positioning frameworks, persona-specific messaging, and campaign planning with Product, Revenue Marketing, and Customer Marketing. Build and maintain sales enablement (battle cards, RFP/RFI language, objection handling), support campaign content and reference customers, and track performance via enablement usage and win-rate impact.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Drive BizGov segment positioning and messaging to meet pipeline and bookings targets.
•Lead go-to-market planning and coordinate with Product Management, Revenue Marketing, and Sales/CSMs to improve conversion across channels.
•Conduct competitive intelligence and buyer research, maintaining battle cards and tracking procurement/compliance trends.
•Build and maintain sales enablement (battle cards, discovery guides, objection handlers) and RFP/RFI response language.
•Support campaign execution and content development, including events/briefings and reference customer/advocacy efforts for BizGov.

Pay and Benefits

Salary: USD 95,600 - 107,000 annually

Key Requirements

•3–5 years of B2B product marketing experience with exposure to government, public sector, or enterprise workforce/training markets.
•Develop positioning and messaging frameworks and defend messaging choices with evidence.
•Build sales enablement materials sales teams want to use.
•Strong written communication to create one-pagers, battle cards, and solution briefs.
•Analytical mindset to use win/loss data and connect PMM outputs to revenue outcomes.

Experience:3-5 yearsB2BGovernmentPublic sectorWorkforce training

Skills:Intellectually curiousRelentless about understanding buyersIndependentWritten communicationAnalytical mindset

Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Anthology

Provides cloud-based software and services for higher education institutions, including student information systems, learning management, analytics, enrollment, and alumni engagement solutions to support the student lifecycle and institutional operations.

Industry: EdTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Website

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Anthology

1 month ago

Product Marketing Manager - Business & Government

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Drive BizGov segment positioning and messaging to meet pipeline and bookings targets.
•Lead go-to-market planning and coordinate with Product Management, Revenue Marketing, and Sales/CSMs to improve conversion across channels.
•Conduct competitive intelligence and buyer research, maintaining battle cards and tracking procurement/compliance trends.
•Build and maintain sales enablement (battle cards, discovery guides, objection handlers) and RFP/RFI response language.
•Support campaign execution and content development, including events/briefings and reference customer/advocacy efforts for BizGov.

Pay and Benefits

Salary: USD 95,600 - 107,000 annually

Key Requirements

•3–5 years of B2B product marketing experience with exposure to government, public sector, or enterprise workforce/training markets.
•Develop positioning and messaging frameworks and defend messaging choices with evidence.
•Build sales enablement materials sales teams want to use.
•Strong written communication to create one-pagers, battle cards, and solution briefs.
•Analytical mindset to use win/loss data and connect PMM outputs to revenue outcomes.

Experience:3-5 yearsB2BGovernmentPublic sectorWorkforce training

Skills:Intellectually curiousRelentless about understanding buyersIndependentWritten communicationAnalytical mindset

Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Anthology

Industry: EdTech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Website