Product Marketing Manager - Business & Government

Anthology
United States
Workplace: RemoteFull timeUSD 95,600 - 107,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Intellectually curious","Relentless about understanding buyers","Independent","Written communication","Analytical mindset"]

Own go-to-market strategy, positioning, messaging, and competitive intelligence for the BizGov segment spanning federal/state/local government and corporate workforce learning buyers. Drive segment positioning frameworks, persona-specific messaging, and campaign planning with Product, Revenue Marketing, and Customer Marketing. Build and maintain sales enablement (battle cards, RFP/RFI language, objection handling), support campaign content and reference customers, and track performance via enablement usage and win-rate impact.

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Anthology
Anthology
2 months ago

Product Marketing Manager - Business & Government

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Last checked: 2 hours agoStatus: Live

Job Summary

Own go-to-market strategy, positioning, messaging, and competitive intelligence for the BizGov segment spanning federal/state/local government and corporate workforce learning buyers. Drive segment positioning frameworks, persona-specific messaging, and campaign planning with Product, Revenue Marketing, and Customer Marketing. Build and maintain sales enablement (battle cards, RFP/RFI language, objection handling), support campaign content and reference customers, and track performance via enablement usage and win-rate impact.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive BizGov segment positioning and messaging to meet pipeline and bookings targets.
  • •Lead go-to-market planning and coordinate with Product Management, Revenue Marketing, and Sales/CSMs to improve conversion across channels.
  • •Conduct competitive intelligence and buyer research, maintaining battle cards and tracking procurement/compliance trends.
  • •Build and maintain sales enablement (battle cards, discovery guides, objection handlers) and RFP/RFI response language.
  • •Support campaign execution and content development, including events/briefings and reference customer/advocacy efforts for BizGov.

Pay and Benefits

Salary: USD 95,600 - 107,000 annually

Key Requirements

  • •3–5 years of B2B product marketing experience with exposure to government, public sector, or enterprise workforce/training markets.
  • •Develop positioning and messaging frameworks and defend messaging choices with evidence.
  • •Build sales enablement materials sales teams want to use.
  • •Strong written communication to create one-pagers, battle cards, and solution briefs.
  • •Analytical mindset to use win/loss data and connect PMM outputs to revenue outcomes.
Experience:3-5 yearsB2BGovernmentPublic sectorWorkforce training
Skills:Intellectually curiousRelentless about understanding buyersIndependentWritten communicationAnalytical mindset
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Anthology
Provides cloud-based software and services for higher education institutions, including student information systems, learning management, analytics, enrollment, and alumni engagement solutions to support the student lifecycle and institutional operations.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Website