Rho

1 month ago

Growth Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead end-to-end growth marketing for a fintech startup platform, owning paid and organic channels, driving CAC/LTV payback, and partnering with Sales and lifecycle teams. Build creative-driven, data-backed campaigns across social, YouTube, influencer, and affiliate programs. Scale tech-forward SMB acquisitions, develop attribution models, and apply AI to accelerate testing and reporting.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Launch and scale growth channels end to end, paid and organic: paid social, YouTube, organic social, and influencer and affiliate plays. You own strategy, targeting, creative direction, testing, and optimization.
•Treat creative as the growth lever. Performance is a creative and targeting problem before it's a budget problem. You'll run high-velocity creative testing, read the signal fast, and pour fuel on what works.
•Build the playbook for acquiring tech-forward small businesses at scale: find the channels and creative that reach them efficiently, prove the model, and scale what works segment by segment.
•Own a number. You'll carry CAC, LTV, and payback targets, decompose them, run bets against them, and stay honest about what's working and what isn't.
•Partner with and mentor our Growth Associate, including close collaboration on lifecycle marketing - onboarding, activation, and retention - so paid acquisition and lifecycle reinforce each other rather than running on separate tracks.

Pay and Benefits

Salary: USD 150,000 - 185,000 annually

Equity and Bonus:Equity

Perks:EquityHealth InsurancePaid Leave

Key Requirements

•4-6+ years in growth or performance marketing with hands-on ownership of paid and organic channels and a budget you were accountable for.
•A track record of owning a number and hitting it. You can walk us through a goal, how you broke it down, the bets you ran, and what actually happened, including the ones that didn't work.
•Strong creative instincts. You can brief, evaluate, and iterate on ad creative, especially video, and you have a real point of view on what makes a hook land.
•Genuine scrappiness: examples of fast-to-launch programs that drove real pipeline, not polished campaigns that quietly underperformed.
•Full-funnel fluency, from awareness to conversion, with the judgment to fix the bottleneck that actually matters before scaling spend.

Experience:5-6 yearsFintechBankingStartups

Skills:CommunicationLeadershipProblem-solvingCollaboration

Languages:English

Tech Stack:AIYouTubeSocial mediaInfluencer marketingAffiliate marketingPaid social

Company Brief

Rho

Provides an integrated corporate banking platform offering business accounts, corporate cards, bill pay, and treasury management to help companies manage cash, spend, and payments with modern banking and spend controls.

Industry: Corporate Banking

Company Size: Medium (51 to 250 employees)

Growth: Scaleup

Funding: Series C

Headquarters: New York, United States

Founded: 2019

Website LinkedIn

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Rho