Whoop

2 months ago

GCC Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Lead WHOOP's GCC region brand marketing, balancing global strategy with local execution across UAE, Saudi Arabia, Qatar, and other GCC markets. Drive brand awareness, cultural relevance, and long-term growth through integrated campaigns, partnerships, and grassroots initiatives, coordinating PR, creators, media, partnerships, and experiential teams to deliver in-market results.

Location: Dubai, Doha

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
•Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets
•Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution
•Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
•Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally

Key Requirements

•7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
•Fluent in Arabic is a must
•Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar)
•Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
•Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels

Experience:7-10 yearsGCCBrand marketingConsumer techFitnessLifestyle

Skills:CommunicationLeadershipProblem-solvingStrategic thinkingCross-functional collaboration

Languages:ArabicEnglish

Tech Stack:AI

Company Brief

Whoop

Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn

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Whoop

2 months ago

GCC Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Dubai, Doha

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
•Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets
•Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution
•Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
•Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally

Key Requirements

•7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
•Fluent in Arabic is a must
•Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar)
•Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
•Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels

Experience:7-10 yearsGCCBrand marketingConsumer techFitnessLifestyle

Skills:CommunicationLeadershipProblem-solvingStrategic thinkingCross-functional collaboration

Languages:ArabicEnglish

Tech Stack:AI

Company Brief

Whoop

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn