Head of Digital Marketing

Firstup
Chicago, San Francisco
Workplace: HybridFull timeUSD 200,000 - 220,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Coaching","Collaboration","Results orientation","Prioritization"]

Lead Firstup’s global digital growth strategy, owning digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing. Drive measurable pipeline, bookings, platform adoption, and customer retention by executing SEO/AEO and paid programs across enterprise audiences. Partner with Sales, Product, Customer Success, and Marketing Operations to align digital engagement, ABM account scoring/handoff, and retention outcomes while building and coaching a high-performing team.

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Firstup
Firstup
2 days ago

Head of Digital Marketing

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Job Summary

Lead Firstup’s global digital growth strategy, owning digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing. Drive measurable pipeline, bookings, platform adoption, and customer retention by executing SEO/AEO and paid programs across enterprise audiences. Partner with Sales, Product, Customer Success, and Marketing Operations to align digital engagement, ABM account scoring/handoff, and retention outcomes while building and coaching a high-performing team.
Location: Chicago, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Build and execute a measurable digital demand generation strategy aligned with company priorities, driving bookings growth, platform adoption, and product launch success.
  • •Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other enterprise channels, including forecasting, budget pacing, audience design, and performance management.
  • •Develop AEO and SEO strategy to amplify Firstup’s point of view and drive inbound demand.
  • •Build top-of-funnel and account engagement programs for ABM, define account scoring and handoff criteria with the ABM lead, and ensure qualified accounts move into 1:1/1:few ABM plays.
  • •Own the company website and lifecycle marketing programs, establish a performance-driven operating cadence, and partner with Sales, Product, Customer Success, and Marketing Operations to improve pipeline, adoption, and retention while leading and coaching the team.

Pay and Benefits

Salary: USD 200,000 - 220,000 annually

Key Requirements

  • •10+ years of digital marketing experience, including 4+ years leading digital marketing in a B2B SaaS organization.
  • •Deep expertise with modern marketing technology platforms, including Clay, Demandbase, Marketo, and Qualified.
  • •Proven success driving enterprise GTM digital marketing programs, ideally across new business and expansion motions.
  • •Player-coach who can develop strategy and execute hands-on without layers of support.
  • •Comfort driving trade-off decisions and prioritizing for impact, with fluency in marketing analytics, attribution, and marketing-sales partnership.
Experience:10+ yearsB2B SaaSABMEnterprise GTM
Education:Bachelor's in Business Administration, Marketing, or similar field of study
Skills:LeadershipCoachingCollaborationResults orientationPrioritization
Tech Stack:ClayDemandbaseMarketoQualified

Company Brief

Firstup
Provides an employee communication and engagement platform that helps organizations deliver personalized internal communications, measure engagement, and empower frontline and deskless workers through targeted content distribution and analytics.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Website