Senior Product Manager - OHC

Philips
Taipei
Workplace: OnsiteFull timeFunction: Product ManagementExperience: 8-10 yearsSkills: ["Communication","Teamwork","Project management","Time management","Leadership"]

Lead end-to-end category commercial and portfolio strategy for OHC, driving NPD launch, communication strategy, and channel promotion execution to achieve sales targets. Own annual ATL/BTL marketing plans, partnering across functions to translate marketing strategy into tactics. Analyze market dynamics, consumer insights, and competition to recommend brand positioning, media mix, and communication angles—while managing brand materials, KPIs, forecasts, pricing, promotions, and A&P budget.

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Philips
Philips
2 months ago

Senior Product Manager - OHC

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Last checked: 27 days agoStatus: Live

Job Summary

Lead end-to-end category commercial and portfolio strategy for OHC, driving NPD launch, communication strategy, and channel promotion execution to achieve sales targets. Own annual ATL/BTL marketing plans, partnering across functions to translate marketing strategy into tactics. Analyze market dynamics, consumer insights, and competition to recommend brand positioning, media mix, and communication angles—while managing brand materials, KPIs, forecasts, pricing, promotions, and A&P budget.
Location: Taipei
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the category commercial plan end-to-end, including portfolio strategy, NPD launch, communication strategy, and channel and promotion execution to accelerate business growth.
  • •Develop and lead annual ATL/BTL marketing plans to deliver sales targets and market share gains, coordinating across functions to convert strategy into tactics.
  • •Collect and analyze market dynamics, consumer insights, and competition strategies; recommend brand positioning, communication angles, and media mix to strengthen brand equity and drive sales.
  • •Develop or adapt brand communication materials and ensure high-quality execution to meet brand KPIs and deadlines.
  • •Partner with sales to prepare forecasts, monitor sales, control pricing and promotion across channels, and manage the A&P budget.

Key Requirements

  • •8-10 years of brand management / product marketing experience, with consumer electronics or FMCG experience preferred.
  • •Trade marketing background is a plus.
  • •Working knowledge of marketing strategy, advertising, media buying, and promotion methods.
  • •Ability to lead, motivate, and coordinate cross-functional teams, especially sales.
  • •Strong project and time management capability, along with good acumen in financial numbers, pricing, and margin.
Experience:8-10 yearsConsumer electronicsFMCGTrade marketing
Skills:CommunicationTeamworkProject managementTime managementLeadership

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn