Senior Director, Strategic Marketing (Brand Partnerships) - AWAL

Sony Music
Los Angeles
Workplace: OnsiteFull timeUSD 110,000 - 115,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Communication","Negotiation","Relationship management","Cross-functional collaboration","Strategic thinking"]

Lead AWAL's brand partnerships and strategic marketing, identifying opportunities across fashion, technology, gaming, automotive, and more; manage relationships with brands, agencies, and artists, overseeing end-to-end collaboration from ideation to activation and measurement; leverage industry insights to drive revenue, audience growth, and long-term brand value for artists.

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Sony Music
Sony Music
3 months ago

Senior Director, Strategic Marketing (Brand Partnerships) - AWAL

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead AWAL's brand partnerships and strategic marketing, identifying opportunities across fashion, technology, gaming, automotive, and more; manage relationships with brands, agencies, and artists, overseeing end-to-end collaboration from ideation to activation and measurement; leverage industry insights to drive revenue, audience growth, and long-term brand value for artists.
Location: Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead end-to-end partnership execution from ideation and negotiation through activation and reporting.
  • •Collaborate with marketing, creative, digital, sync and publicity teams to execute integrated campaigns.
  • •Ensure all partnerships authentically align with artist brands, audiences, and long-term career strategy.
  • •Oversee timelines, budgets, approvals, contractual obligations, and performance metrics.
  • •Stay ahead of emerging trends across music, creator economy, social media, live experiences, and brand marketing.

Pay and Benefits

Salary: USD 110,000 - 115,000 annually
Perks:MedicalDentalVisionLifeDisability401kPaid LeaveBack-up ChildFertility Coverage

Key Requirements

  • •8–10+ years of experience in brand partnerships, strategic marketing, business development, sponsorships or integrated marketing within music, entertainment, media, sports, or agency environments.
  • •Proven track record of securing and executing high-value partnerships and sponsorship deals.
  • •Deep understanding of music culture, artist marketing, digital platforms, and the brand/entertainment ecosystems.
  • •Strong network of brand and agency relationships.
  • •Exceptional communication, presentation, negotiation, and relationship management skills.
Experience:8-10 yearsMusicEntertainmentBrand partnerships
Skills:CommunicationNegotiationRelationship managementCross-functional collaborationStrategic thinking
Languages:English

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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