Staff User Researcher - Consumer

Instacart
United States, Canada
Workplace: RemoteFull timeFunction: Research & Scientific (R&D)Experience: 8+ yearsEducation: bachelorsSkills: ["Storytelling","Mentorship","Stakeholder influence","Strategic thinking","Customer advocacy"]

Shape the consumer research roadmap for Instacart’s Consumer team, leading generative and foundational studies that explain how people form food habits and what drives change. Use behavioral science frameworks and mixed-method research to uncover insights, then translate findings into clear narratives that influence strategy and product decisions. Maintain living knowledge (personas, journeys, knowledge bases), mentor junior researchers, and advocate for customer impact across teams.

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FursaFursa
Instacart
Instacart
1 day ago

Staff User Researcher - Consumer

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Last checked: 28 minutes agoStatus: Live

Job Summary

Shape the consumer research roadmap for Instacart’s Consumer team, leading generative and foundational studies that explain how people form food habits and what drives change. Use behavioral science frameworks and mixed-method research to uncover insights, then translate findings into clear narratives that influence strategy and product decisions. Maintain living knowledge (personas, journeys, knowledge bases), mentor junior researchers, and advocate for customer impact across teams.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Research & Scientific (R&D)
Seniority: Mid level

Key Responsibilities

  • •Independently own and drive the research roadmap for consumer innovation, partnering with product, design, data science, and engineering leaders to shape strategy and opportunities.
  • •Lead generative research to understand how people think about food, nutrition, and health, including mental models, motivations, barriers, and behavioral triggers.
  • •Apply behavioral science frameworks (e.g., habit loops, nudge theory, behavior change models) to frame research questions and surface actionable insights.
  • •Execute and oversee rigorous mixed-method research, including qualitative studies and quantitative approaches such as surveys, behavioral data analysis, and scalable concept testing.
  • •Translate research into narratives that drive decisions, maintain living knowledge (personas and journey maps), and mentor junior researchers while advocating for the customer.

Pay and Benefits

Equity and Bonus:Equity

Key Requirements

  • •8+ years conducting UX or consumer research in a product organization, with experience in early-stage innovation or new product development.
  • •Background in behavioral psychology, behavioral economics, or related fields, with understanding of how habits form, persist, and change.
  • •Strong qualitative research methods experience including in-depth interviews, ethnographic/diary studies, usability testing, participatory design, and workshop facilitation.
  • •Strong quantitative experience including survey design and analysis, behavioral data interpretation, experimental design, and mixed-methods synthesis.
  • •Advanced degree preferred; Bachelor’s degree or equivalent experience required.
Experience:8+ yearsUX researchConsumer researchBehavioral scienceMarketplacesE-commerce
Education:Bachelor's
Skills:StorytellingMentorshipStakeholder influenceStrategic thinkingCustomer advocacy
Languages:English
Tech Stack:AI tools

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn