Marketing Strategy Specialist (Pro Video)

Canon
United Kingdom
Workplace: HybridFull timeGBP 47,000 - 56,185 annuallyFunction: Marketing & GrowthSkills: ["Communication","Stakeholder management","Influencing","Cross-cultural collaboration","Organization"]

Own marketing strategy for defined customer segments and product portfolios across Europe, turning market intelligence into insight-led plans and long-term direction. Lead integrated marketing strategy and planning for product launches and lifecycle campaigns, creating strategic master briefs and managing end-to-end execution, optimization, and performance measurement. Partner with Product Management, Sales, regional teams, and agency partners while monitoring market and campaign results to drive commercial growth.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Canon
Canon
1 month ago

Marketing Strategy Specialist (Pro Video)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Own marketing strategy for defined customer segments and product portfolios across Europe, turning market intelligence into insight-led plans and long-term direction. Lead integrated marketing strategy and planning for product launches and lifecycle campaigns, creating strategic master briefs and managing end-to-end execution, optimization, and performance measurement. Partner with Product Management, Sales, regional teams, and agency partners while monitoring market and campaign results to drive commercial growth.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own the marketing strategy for assigned customer segments and product portfolio, developing insight-led plans to drive business growth.
  • •Analyze customer, competitor, and industry trends to identify opportunities and shape long-term marketing direction.
  • •Lead the development and delivery of integrated marketing strategies for product launches, brand campaigns, and lifecycle activity with measurable commercial impact.
  • •Create compelling strategic marketing briefs aligned with stakeholders to ensure campaigns are positioned for success.
  • •Manage end-to-end marketing plans from strategy through execution, optimization, and performance measurement while monitoring results and collaborating cross-functionally.

Pay and Benefits

Salary: GBP 47,000 - 56,185 annually
Perks:PensionPaid Leave

Key Requirements

  • •Proven experience developing and delivering B2P marketing strategies, ideally in a technology, imaging, or consumer electronics environment.
  • •Strong commercial and strategic mindset with a solid understanding of European consumer markets, customer behaviors, and industry trends.
  • •Ability to translate complex products and technologies into customer value propositions and insight-led marketing strategies.
  • •Excellent communication and stakeholder management skills to influence and collaborate across senior leaders and cross-functional teams.
  • •Experience managing marketing budgets and optimizing investment to maximize ROI.
Experience:TechnologyImagingConsumer electronics
Skills:CommunicationStakeholder managementInfluencingCross-cultural collaborationOrganization

Company Brief

Canon
Global technology company manufacturing imaging and optical products including cameras, camcorders, printers, scanners, and medical and industrial equipment, serving consumers, businesses, and healthcare markets worldwide.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1937
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn