VP Product Marketing

Fireblocks
Tel Aviv
Workplace: OnsiteFull timeFunction: Product ManagementSkills: ["Leadership","Storytelling","Communication","Stakeholder management","Systems thinking"]

Lead Fireblocks’ product marketing team to translate product excellence into market-winning go-to-market strategy. Own positioning and messaging, drive product adoption, stickiness, and upsells, and set launch governance for positioning-changing products. Partner with product management on roadmap strategy and enable pre- and post-sales teams through contextual GTM enablement. Build AI-powered systems and self-service tooling that improve value delivery across the GTM organization.

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Fireblocks
Fireblocks
1 day ago

VP Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Lead Fireblocks’ product marketing team to translate product excellence into market-winning go-to-market strategy. Own positioning and messaging, drive product adoption, stickiness, and upsells, and set launch governance for positioning-changing products. Partner with product management on roadmap strategy and enable pre- and post-sales teams through contextual GTM enablement. Build AI-powered systems and self-service tooling that improve value delivery across the GTM organization.
Location: Tel Aviv
Workplace: Onsite
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Director level

Key Responsibilities

  • •Engage with customers, partners, and analysts to track market and competitive dynamics.
  • •Own market positioning and messaging across GTM motions and buyer segments.
  • •Partner with product management on roadmap strategy and shared accountability for adoption and brand outcomes.
  • •Own launch strategy and establish governance that enables product management to launch remaining offerings.
  • •Reshape product marketing using AI by building systems for self-serve enablement and contextual campaigns.

Key Requirements

  • •15+ years in B2B SaaS product marketing, ideally in FinServ, Payments, FinTech, or Cybersecurity.
  • •5+ years of team management experience.
  • •Experience shaping segmentation, buyer personas, and positioning that holds across markets and buyer types.
  • •Experience designing AI-based systems that reshape the value and role of product marketing.
  • •Excellent communication and ability to build consensus across product, sales, and executive stakeholders.
Experience:B2B SaaSFinServPaymentsFinTechCybersecurityDigital assetsBlockchainWeb3
Skills:LeadershipStorytellingCommunicationStakeholder managementSystems thinking
Languages:English
Tech Stack:AISelf-service tooling

Company Brief

Fireblocks
Provides institutional-grade digital asset custody, transfer, and settlement infrastructure enabling banks, exchanges, and enterprises to securely issue, store, and move cryptocurrencies and tokenized assets.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2018
WebsiteLinkedIn