Marketing Manager – Foodservice

Smithfield Foods
Virginia
Workplace: OnsiteFull timeUSD 105,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Interpersonal skills","Project management","Process improvement","Attention to detail"]

Lead brand and sales-driven marketing plans for the foodservice channel, supporting annual growth goals. Manage brand materials and execute national/local marketing programs, events, and activations while partnering with internal teams, external agencies, and foodservice sales organizations. Own the annual marketing plan, drive advertising and promotions, and translate market and consumer insights into category strategies. Report to the Foodservice Marketing Director and help shape product innovation with brand strategy teams.

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Smithfield Foods
Smithfield Foods
2 months ago

Marketing Manager – Foodservice

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Last checked: 2 days agoStatus: Live

Job Summary

Lead brand and sales-driven marketing plans for the foodservice channel, supporting annual growth goals. Manage brand materials and execute national/local marketing programs, events, and activations while partnering with internal teams, external agencies, and foodservice sales organizations. Own the annual marketing plan, drive advertising and promotions, and translate market and consumer insights into category strategies. Report to the Foodservice Marketing Director and help shape product innovation with brand strategy teams.
Location: Virginia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop the annual marketing plan with leadership and agency partners, creating sales tools and ensuring accurate product information.
  • •Analyze market trends, consumer insights, and purchase behaviors to recommend strategic adjustments and build category strategies to meet business goals.
  • •Lead sales support efforts including legal approval of materials, customized sales presentations, and participation in customer presentations to foster a customer-focused approach.
  • •Manage advertising, promotion, and agency performance by driving consistent brand messaging across channels and optimizing creative as needed.
  • •Lead innovation management by partnering with brand strategy and innovation teams to define propositions, assess market potential, and support launching and optimizing/renovating products.

Pay and Benefits

Salary: USD 105,000 - 140,000 annually
Perks:Relocation

Key Requirements

  • •Bachelor's degree in Marketing or a related field and 5+ years of relevant experience (or equivalent education and experience).
  • •2+ years of demonstrated experience in team management/development or project leadership.
  • •B2B marketing experience with a food manufacturer or agency.
  • •Direct experience or high-level knowledge in the foodservice industry preferred.
  • •Understanding of brand and product management disciplines, key marketing strategies, media, and selling dynamics.
Experience:5+ yearsFoodserviceFood manufacturingB2B marketing
Education:Bachelor's in Marketing
Skills:CommunicationInterpersonal skillsProject managementProcess improvementAttention to detail
Tech Stack:Power BISAPPMDMMicrosoft OfficeWordPowerPointExcel

Company Brief

Smithfield Foods
Produces pork and packaged meat products, operating integrated hog production, processing, and branded food businesses. It supplies retail, foodservice, and export markets across the United States and internationally.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Smithfield, United States
Founded: 1936
WebsiteLinkedIn