CDI - Senior CRM Manager (M/F/X)
Sephora
Sur
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsEducation: mastersSkills: ["Leadership","Analytical skills","Business acumen","Test-and-learn mindset","Customer centricity"]Lead CRM strategy, execution, and performance for a defined country scope, partnering with local CRM teams to drive customer engagement, revenue growth, and profitable CRM activations. Manage a small team of CRM campaign experts, oversee multi-channel campaign deployments in Adobe Campaign v8 (email, SMS, push, print), and use KPI analysis to define optimization plans and best-practice sharing. Continuously improve customer experience via personalization, test-and-learn, and CRM innovation across channels and the mobile app.

