1 month ago

Lead, Advertising Measurement (Australia)

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Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead the measurement strategy for Reddit's Australia ads, partnering with Sales and Marketing to demonstrate ROI and drive full-funnel growth. Own attitudinal and behavioral measurement, manage vendor relationships, develop benchmarks and case studies, and translate insights into actionable recommendations for APAC campaigns, shaping go-to-market messaging and product decisions.

Location: Sydney

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Oversee daily advertising measurement activities including performance optimization, vendor development, advertising strategy, and research support for the sales team.
•Conduct attitudinal survey research, offline/online ROI measurement, impression/attribution/conversion tracking, and 1st/3rd party insights storytelling to inform campaigns.
•Collaborate with Client Account Managers and Product teams to understand client setups, measurement stacks, and performance goals, translating insights into actionable recommendations.
•Create APAC-specific playbooks and best practices by translating global measurement practices into the region context.
•Develop benchmarks, case studies, and best practices to improve efficiency and effectiveness of Reddit's audience targeting and media strategies.

Pay and Benefits

Perks:Health InsurancePaid LeaveParental Leave

Key Requirements

•5+ years in ad research or ad tech — experience at a research vendor, media owner, client or agency partner.
•BA/BS degree in a related field.
•Exceptional written and verbal communication skills and the ability to tell data-driven stories to non-technical audiences.
•Experience working with measurement vendors and bringing new services and capabilities to life at a technology company.
•Strong background in measurement across Reach, Resonance, and Reaction, plus the ability to translate data insights into actionable recommendations.

Experience:5+ yearsAdvertisingAdvertising researchAd tech

Education:Bachelor's

Skills:CommunicationStorytellingCollaborationPresentationInfluencing

Languages:English

Company Brief

Operates Reddit, a large online community and discussion platform where users submit content, comment, and vote across topic-based communities (subreddits); monetizes via advertising, premium subscriptions, and awards.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2005

Website LinkedIn

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