Senior brand manager

Writer
New York
Workplace: HybridFull timeUSD 141,000 - 178,300 annuallyFunction: Marketing & GrowthSkills: ["Communication","Stakeholder management","Low ego","High standards","Data fluency","Strategic thinking"]

Own WRITER’s brand strategy and execution across campaigns, the full customer and employee journey, and AI-native brand operations. Partner with product marketing, product, and design to align brand with go-to-market and the product experience. Lead agency relationships, define brand metrics tied to business outcomes, and build scalable Brand Central systems—including voice, guidelines, and AI-powered brand skills to deliver consistent on-brand work at scale.

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FursaFursa
Writer
Writer
1 month ago

Senior brand manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own WRITER’s brand strategy and execution across campaigns, the full customer and employee journey, and AI-native brand operations. Partner with product marketing, product, and design to align brand with go-to-market and the product experience. Lead agency relationships, define brand metrics tied to business outcomes, and build scalable Brand Central systems—including voice, guidelines, and AI-powered brand skills to deliver consistent on-brand work at scale.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead brand campaign strategy from idea through activation and ensure campaigns build cumulative brand recognition and trust
  • •Activate brand across the customer and employee journey (onboarding, all-hands, and internal communications)
  • •Own AI-native brand operations, encoding voice and guidelines into brand skills/toolkits and maintaining a skill library for on-brand work at scale
  • •Collaborate with product marketing, product, and design to ensure brand is reflected in go-to-market and inside the platform (copy and experience)
  • •Manage agency relationships and define brand metrics/insights (brand awareness, perception, campaign performance, pipeline influence) to sharpen strategy

Pay and Benefits

Salary: USD 141,000 - 178,300 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceDentalVisionPaid ParentalFertility SupportFlexible Spending401kEquityLearning BudgetWellness StipendOff-sites

Key Requirements

  • •7+ years building brands, ideally at a high-growth B2B technology company where brand was strategic
  • •Own brand strategy and execution with a clear understanding of building “belief,” not just appearance
  • •Strong point of view on agentic AI in brand, including encoding standards and scaling creative output while protecting distinctiveness
  • •Manage agencies effectively by writing useful briefs and giving feedback that improves work
  • •Build and scale brand systems (asset libraries, guidelines, repositories, or brand skills/AI toolkits) that help teams create on-brand work consistently
Experience:B2B technologyHigh-growthBrand building
Skills:CommunicationStakeholder managementLow egoHigh standardsData fluencyStrategic thinking
Tech Stack:Agentic AIAI-powered workLLMsAI tools

Company Brief

Writer
Provides an AI writing platform for enterprises that helps teams create on-brand, high-quality content at scale using customizable style guides, real-time suggestions, and governance controls.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series B
Headquarters: New York, United States
Founded: 2019
WebsiteLinkedIn