Senior Marketing Manager, Mobile Messaging

Sephora
California, San Francisco, New York
Workplace: RemoteFull timeUSD 130,985 - 174,325 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership","Coaching","Cross-functional collaboration","Data-informed decision making","Communication","Presentation skills"]

Lead Sephora’s next phase of mobile messaging, shaping a scalable roadmap across SMS, RCS, and app push. Own end-to-end mobile personalization and lifecycle campaign execution, manage multi-year capability planning, and drive testing and learning to improve client experience, retention, and measurable business impact. Partner with leadership and cross-functional teams to prioritize high-impact opportunities, oversee campaign delivery at scale, and serve as a mobile/retention thought leader.

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FursaFursa
Sephora
Sephora
10 hours ago

Senior Marketing Manager, Mobile Messaging

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead Sephora’s next phase of mobile messaging, shaping a scalable roadmap across SMS, RCS, and app push. Own end-to-end mobile personalization and lifecycle campaign execution, manage multi-year capability planning, and drive testing and learning to improve client experience, retention, and measurable business impact. Partner with leadership and cross-functional teams to prioritize high-impact opportunities, oversee campaign delivery at scale, and serve as a mobile/retention thought leader.
Location: California, San Francisco, New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end mobile personalization and lifecycle campaign management, including trigger/transactional strategy, SMS channel strategy, merchandising, and experimentation programs.
  • •Independently drive a multi-year roadmap for mobile capabilities, personalization, targeting, automation, and emerging channel evolution.
  • •Identify, size, and prioritize strategic mobile opportunities across client value, business impact, channel health, and technical feasibility.
  • •Set direction and lead the team to deliver a portfolio of high-impact mobile programs with clear prioritization guardrails.
  • •Own the channel-wide testing and learning agenda, including test prioritization, measurement discipline, and insight sharing.

Pay and Benefits

Salary: USD 130,985 - 174,325 annually
Perks:Health InsuranceDentalVision401kFsaHsaPaid LeaveRemote WorkLife InsuranceDisability InsuranceProtected LeaveLife CoachingFinancial Coaching

Key Requirements

  • •Bachelor’s degree required.
  • •2+ years owning strategic roadmaps or complex cross-functional initiatives from vision through execution and optimization.
  • •2+ years people management experience, including coaching, prioritizing work, and developing direct reports.
  • •5+ years of experience in mobile messaging (app push, SMS/RCS) plus lifecycle marketing and personalization/digital marketing.
  • •4+ years of retention marketing expertise, including segmentation, personalization, testing, automation, and lifecycle strategy.
Education:Bachelor's
Skills:LeadershipCoachingCross-functional collaborationData-informed decision makingCommunicationPresentation skills
Tech Stack:SMSRCSApp PushMobile messagingPersonalizationTargetingAutomationExperimentationLifecycle marketingMicrosoft PowerPointMicrosoft WordMicrosoft ExcelMerchandising

Company Brief

Sephora
Global retailer of cosmetics, skincare, fragrance and beauty accessories operating physical stores and e-commerce. Sephora offers multi-brand product assortments, in-store services, and digital experiences and is a subsidiary of LVMH.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 1969
WebsiteLinkedIn