Channel Marketing Manager

Sophos
United States, Canada
Workplace: RemoteFull timeUSD 95,000 - 158,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Collaboration","Project management","Communication","Stakeholder management"]

Channel Marketing Manager to join North America channel marketing, driving partner-led programs and demand generation to build pipeline and net-new customer growth with priority partners across the U.S. and Canada. Own budgets, collaborate with channel sales, field marketing, and product teams, and leverage CRM/AI tools to optimize partner programs for measurable ROI.

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Sophos
Sophos
7 months ago

Channel Marketing Manager

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Last checked: 5 hours agoStatus: Live

Job Summary

Channel Marketing Manager to join North America channel marketing, driving partner-led programs and demand generation to build pipeline and net-new customer growth with priority partners across the U.S. and Canada. Own budgets, collaborate with channel sales, field marketing, and product teams, and leverage CRM/AI tools to optimize partner programs for measurable ROI.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own partner marketing outcomes for a focused portfolio of high-priority partners in North America aligned to channel sales and regional marketing goals to drive pipeline and new customer growth.
  • •Plan and execute high-impact partner demand generation and go-to-market programs, leveraging Sophos frameworks while adapting, optimizing, or piloting new approaches with priority partners.
  • •Work closely with channel sales, partner managers, field marketing, and product teams to deliver joint marketing plans that drive measurable partner-sourced pipeline and net-new customer growth.
  • •Build strong relationships with priority partners through deep engagement, enablement and consistent program execution that amplifies the Sophos value proposition.
  • •Own partner marketing budgets and MDF, using performance data and partner insights to measure results, optimize programs, and maximize ROI.
Travel: Medium travel

Pay and Benefits

Salary: USD 95,000 - 158,000 annually

Key Requirements

  • •3–5 years of partner or channel marketing experience, with hands-on experience supporting partner-led or co-marketing programs.
  • •Experience designing, executing, and optimizing partner marketing programs that support pipeline growth and partner success.
  • •Strong collaboration and project management skills, with the ability to work effectively with sales, marketing, and partner teams to deliver shared goals.
  • •Comfortable using CRM and marketing platforms (Salesforce, PowerBI, Asana) to analyze partner performance, assess MDF ROI, and optimize programs based on pipeline and conversion data.
  • •Experience using AI-powered tools and automation to improve efficiency, generate insights, and enhance execution across marketing programs.
Experience:3-5 yearsCybersecurityMarketingSaaS
Education:Bachelor's in Marketing
Skills:CollaborationProject managementCommunicationStakeholder management
Tech Stack:SalesforcePowerBIAsanaAI

Company Brief

Sophos
Provides enterprise cybersecurity software and services including endpoint protection, network security, cloud security, encryption, and managed threat response to protect organizations from advanced threats and ransomware.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Private Equity Backed
Headquarters: Abingdon, United Kingdom
Founded: 1985
WebsiteLinkedIn