Senior Analyst- Digital Marketing

American Express
New York, Atlanta
Workplace: HybridFull timeUSD 78,000 - 124,750 annuallyFunction: Marketing & GrowthSkills: ["Project management","Operational excellence","Cross-functional collaboration","Analytical thinking","Strategic thinking"]

Own and advance web and mobile confirmation performance by driving card confirmation completion and measurable channel growth. Identify journey friction points and optimization opportunities across customer experiences, deepen funnel visibility with analytics partnerships, and improve reporting through new views, diagnostics, or tools. Lead launch readiness and independently manage recurring reporting, forecasting inputs, and cross-functional issue resolution.

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FursaFursa
American Express
American Express
1 day ago

Senior Analyst- Digital Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own and advance web and mobile confirmation performance by driving card confirmation completion and measurable channel growth. Identify journey friction points and optimization opportunities across customer experiences, deepen funnel visibility with analytics partnerships, and improve reporting through new views, diagnostics, or tools. Lead launch readiness and independently manage recurring reporting, forecasting inputs, and cross-functional issue resolution.
Location: New York, Atlanta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and advance web and mobile confirmation performance focused on card confirmation completion, treatment conversion, and channel growth.
  • •Proactively identify journey friction points, confirmation barriers, and optimization opportunities across web/mobile experiences to shape channel strategy.
  • •Partner with multiple Analytics teams to deepen funnel visibility and improve measurement capabilities by recommending new reporting views/diagnostics/tools.
  • •Lead operations to ensure launch readiness is delivered accurately, autonomously, and on time.
  • •Manage recurring reporting and forecasting inputs and translate performance trends into business implications and recommendations through cross-functional alignment and issue resolution.

Pay and Benefits

Salary: USD 78,000 - 124,750 annually
Perks:Annual BonusHealth InsuranceDentalVisionLife InsuranceDisability InsuranceRetirement MatchFinancial CoachingPaid ParentalWellness StipendCounseling SupportTraining

Key Requirements

  • •Own and advance web and mobile confirmation performance, driving card confirmation completion and contribution to channel growth.
  • •Connect operational observations to customer impact by identifying journey friction points, confirmation barriers, and optimization opportunities.
  • •Deepen funnel visibility and measurement capabilities through partnerships with analytics teams, spotting reporting gaps and recommending improved views/tools.
  • •Lead operations to ensure launch readiness is delivered accurately, autonomously, and on time.
  • •Advanced analytical and communication skills, including strong Excel and PowerPoint proficiency, with attention to detail in campaign execution and reporting quality.
Skills:Project managementOperational excellenceCross-functional collaborationAnalytical thinkingStrategic thinking
Languages:US
Tech Stack:ExcelPowerPoint

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn