SEM Senior Manager

Xero
Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Problem-solving","Analytical thinking","Stakeholder management","Communication","Collaboration"]

Lead Xero’s global Paid Search (SEM) program by evolving its technical foundations and scaling AI-driven automation. Build and operationalise AI-powered workflows for optimisation, analysis, reporting, and bidding, with robust validation and measurement. Partner with SEM specialists and teams across Data Science, Marketing Technology, Product, CRO, and Performance Marketing to turn complex performance challenges into reusable systems and testing opportunities across global markets.

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FursaFursa
Xero
Xero
17 hours ago

SEM Senior Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Lead Xero’s global Paid Search (SEM) program by evolving its technical foundations and scaling AI-driven automation. Build and operationalise AI-powered workflows for optimisation, analysis, reporting, and bidding, with robust validation and measurement. Partner with SEM specialists and teams across Data Science, Marketing Technology, Product, CRO, and Performance Marketing to turn complex performance challenges into reusable systems and testing opportunities across global markets.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Evolve the technical foundations of Xero’s global SEM program to improve scalability, automation, and performance.
  • •Build and operationalise AI-powered workflows that automate optimisation, analysis, reporting, and operational processes.
  • •Advance AI-driven SEM capabilities including automated bidding/decision-making systems with validation, guardrails, and measurement.
  • •Identify and deliver new automation opportunities by turning manual or complex SEM processes into scalable, reusable solutions.
  • •Partner with Data Science, Marketing Technology, Product, CRO, and Performance Marketing teams to connect data and AI to the SEM ecosystem and explore emerging search/AI capabilities.

Key Requirements

  • •Deep, hands-on SEM expertise managing large-scale, multi-market Paid Search programs, with strong knowledge of Google Ads and SA360 and modern bidding/automation.
  • •Experience designing and deploying automation/workflows or other technical solutions that solve performance marketing problems.
  • •Hands-on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude, or similar.
  • •Strong analytical and problem-solving skills to work through complex performance/technical challenges and turn data into actions.
  • •Ability to communicate complex technical concepts clearly to senior stakeholders and influence decisions.
Skills:Problem-solvingAnalytical thinkingStakeholder managementCommunicationCollaboration
Tech Stack:Google AdsSA360Tray.aiAirOpsN8nMakeZapierOpenAIClaude

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn