Manager, PB Marketing - Emiratized

First Abu Dhabi Bank
Abu Dhabi
Workplace: OnsiteFull timeFunction: Business Development & PartnershipsExperience: 5-8 yearsEducation: bachelorsSkills: ["Project management","Bilingual communication","Collaboration","Attention to detail","Performance optimization"]

Plan and execute integrated marketing and communications campaigns for Private Banking offerings across Current Accounts and Savings Accounts. Lead end-to-end campaign delivery across ATL, BTL, digital, and social channels, translating business and product goals into culturally relevant UAE strategies. Partner with internal teams and agencies on brief-to-launch execution, bilingual content quality (Arabic/English), KPI-based performance optimization, and effective budget and timeline management.

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FursaFursa
First Abu Dhabi Bank
First Abu Dhabi Bank
1 month ago

Manager, PB Marketing - Emiratized

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Last checked: 13 hours agoStatus: Live

Job Summary

Plan and execute integrated marketing and communications campaigns for Private Banking offerings across Current Accounts and Savings Accounts. Lead end-to-end campaign delivery across ATL, BTL, digital, and social channels, translating business and product goals into culturally relevant UAE strategies. Partner with internal teams and agencies on brief-to-launch execution, bilingual content quality (Arabic/English), KPI-based performance optimization, and effective budget and timeline management.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Manager level

Key Responsibilities

  • •Develop and manage end-to-end marketing and communications campaigns across ATL, BTL, digital, and social channels to meet annual objectives.
  • •Create culturally relevant UAE campaign strategies with a creative agency based on business and product objectives.
  • •Own campaign delivery from brief development and creative alignment through media planning, production, launch, and performance reporting.
  • •Ensure marketing content is accurate, on-brand, and error-free in both Arabic and English across the right channels.
  • •Monitor campaign performance against KPIs and optimize continuously; manage budgets, timelines, and agency relationships.

Key Requirements

  • •5–8 years of experience in marketing and communications in a fast-paced, campaign-driven environment.
  • •Fluency and professional writing proficiency in Arabic and English.
  • •Bachelor’s degree in marketing, Communications, Business, or a related field.
  • •Proven experience managing integrated, multi-channel campaigns end-to-end.
  • •Strong project management skills to manage multiple campaigns simultaneously.
Experience:5-8 yearsMarketingCommunicationsBankingFinancial services
Education:Bachelor's in marketing, Communications, Business, or a related field
Skills:Project managementBilingual communicationCollaborationAttention to detailPerformance optimization
Languages:ArabicEnglish

Company Brief

First Abu Dhabi Bank
First Abu Dhabi Bank (FAB) is the UAE’s largest bank, offering retail, corporate, investment banking, wealth and Islamic banking services across multiple continents, formed by the 2017 merger of First Gulf Bank and National Bank of Abu Dhabi.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2017
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Glassdoor: 3.5
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