Senior Specialist, Membership & CRM (12-Month Contract)

Adidas
Melbourne
ContractFunction: Solutions Engineering & Sales EngineeringExperience: 3-5 yearsSkills: ["Stakeholder management","Project management","Communication","Analytical thinking","Independent work"]

Lead adidas Pacific adiClub loyalty and CRM communications across key consumer touchpoints, partnering with eCommerce, retail, customer service, brand, media, and agencies. Own the CRM communications calendar and deliver omnichannel lifecycle strategies across email, push, in-app, .com, app, and retail. Use test-and-learn to improve engagement and revenue outcomes, manage retention and re-engagement campaigns, and provide clear reporting and insights for continuous improvement.

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FursaFursa
Adidas
Adidas
13 hours ago

Senior Specialist, Membership & CRM (12-Month Contract)

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead adidas Pacific adiClub loyalty and CRM communications across key consumer touchpoints, partnering with eCommerce, retail, customer service, brand, media, and agencies. Own the CRM communications calendar and deliver omnichannel lifecycle strategies across email, push, in-app, .com, app, and retail. Use test-and-learn to improve engagement and revenue outcomes, manage retention and re-engagement campaigns, and provide clear reporting and insights for continuous improvement.
Location: Melbourne
Employment Type: Contract · 12 months
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Manage CRM communications across email, push notifications, and in-app messaging, including calendar planning, audience segmentation, and campaign deployment.
  • •Own and run the CRM communications calendar, ensuring activity aligns to seasonal priorities, brand objectives, and commercial targets.
  • •Develop and execute test-and-learn plans to improve CRM performance across opens, clicks, traffic, revenue, and engagement.
  • •Deliver omnichannel lifecycle, retention, and re-engagement strategies across .com, app, and retail touchpoints.
  • •Produce regular CRM and membership reporting with insights and recommendations, and collaborate with global stakeholders and agencies to improve triggered lifecycle communications and member acquisition.

Key Requirements

  • •3 to 5 years of experience in CRM marketing, lifecycle marketing, loyalty marketing, or a related digital marketing role.
  • •Experience planning, building, and delivering CRM communications across email, push notifications, and in-app messaging.
  • •Experience working in an omnichannel environment across .com, retail stores, and app channels.
  • •Performance-focused mindset with experience analyzing opens, clicks, traffic, revenue, and engagement metrics to improve results.
  • •Hands-on experience with CRM/marketing automation/analytics platforms (e.g., Salesforce Marketing Cloud, Adobe Analytics, AppsFlyer) and basic creative editing (Photoshop) is a plus.
Experience:3-5 years
Skills:Stakeholder managementProject managementCommunicationAnalytical thinkingIndependent work
Tech Stack:Adobe AnalyticsAppsFlyerSalesforce Marketing CloudPhotoshop

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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