Brand Manager - Live Content and Seasonal Marketing

Sony Interactive Entertainment
San Diego, San Mateo
Workplace: HybridFull timeUSD 126,700 - 190,100 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Player empathy","Campaign execution","Analytical mindset","Stakeholder management"]

Lead the live content and seasonal marketing strategy for MLB The Show, bridging annual launch campaigns with year-round player engagement. Own the integrated marketing calendar, develop seasonal and lifecycle initiatives across owned, earned, and paid channels, and coordinate with development, product, CRM, social, and analytics teams. Drive paid media performance for acquisition and reactivation, activate major baseball tentpole moments, and use engagement insights to continuously improve retention and excitement.

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Sony Interactive Entertainment
Sony Interactive Entertainment
1 month ago

Brand Manager - Live Content and Seasonal Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Lead the live content and seasonal marketing strategy for MLB The Show, bridging annual launch campaigns with year-round player engagement. Own the integrated marketing calendar, develop seasonal and lifecycle initiatives across owned, earned, and paid channels, and coordinate with development, product, CRM, social, and analytics teams. Drive paid media performance for acquisition and reactivation, activate major baseball tentpole moments, and use engagement insights to continuously improve retention and excitement.
Location: San Diego, San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the integrated live content marketing calendar across MLB The Show.
  • •Develop marketing strategies for seasonal content, roster updates, content programs, special events, and major baseball moments.
  • •Create player engagement and lifecycle strategies across onboarding, retention, reactivation, and long-term engagement.
  • •Lead paid media strategy for live service initiatives and optimize acquisition and reactivation performance (ROAS, CPA, conversion).
  • •Monitor MLB storylines and activate key tentpole events, connecting real-world baseball moments to in-game content and marketing campaigns.

Pay and Benefits

Salary: USD 126,700 - 190,100 annually
Perks:Health InsuranceDentalVision401kPaid LeaveWellness StipendEmployee Discounts

Key Requirements

  • •5+ years of experience in gaming, sports marketing, brand marketing, product marketing, lifecycle marketing, or related disciplines.
  • •Demonstrated knowledge of MLB The Show, including game modes, content structure, and player community.
  • •Strong passion for baseball with familiarity with Major League Baseball players, teams, storylines, and season structure.
  • •Experience supporting live-service video games, ongoing content programs, and customer engagement initiatives.
  • •Strong analytical mindset with comfort working with data, plus excellent communication and stakeholder management skills.
Experience:5+ yearsGamingSports marketingBrand marketingProduct marketingLifecycle marketingLive-service gaming
Skills:Strategic thinkingPlayer empathyCampaign executionAnalytical mindsetStakeholder management
Languages:English

Company Brief

Sony Interactive Entertainment
Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Mateo, United States
Founded: 1993
WebsiteLinkedIn