Brand Manager - Live Content and Seasonal Marketing

Lead the live content and seasonal marketing strategy for MLB The Show, bridging annual launch campaigns with year-round player engagement. Own the integrated marketing calendar, develop seasonal and lifecycle initiatives across owned, earned, and paid channels, and coordinate with development, product, CRM, social, and analytics teams. Drive paid media performance for acquisition and reactivation, activate major baseball tentpole moments, and use engagement insights to continuously improve retention and excitement.