Head of Growth Marketing and Lifecycle (d/m/f) NYC or Berlin

Leapsome
Berlin
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Leadership","Problem-solving"]

Lead a high-growth, AI-augmented growth engine for a global B2B SaaS HR platform. Own the demand generation, lifecycle programs, and revenue pipeline while building a high-performance team across North America and EMEA, with close collaboration across Sales, Product, and Customer Success.

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Leapsome
Leapsome
4 months ago

Head of Growth Marketing and Lifecycle (d/m/f) NYC or Berlin

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead a high-growth, AI-augmented growth engine for a global B2B SaaS HR platform. Own the demand generation, lifecycle programs, and revenue pipeline while building a high-performance team across North America and EMEA, with close collaboration across Sales, Product, and Customer Success.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Architect the AI-augmented Growth Engine: reimagine marketing for the AI era by building automated, scalable growth loops across the tech stack to boost efficiency, velocity, and ROI.
  • •Own the Revenue & Pipeline Mandate: take responsibility for the delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline to fuel the global sales organization.
  • •Design Market-Focused GTM: lead go-to-market strategies for SMB and Mid-Market segments to drive brand awareness and measurable revenue.
  • •Master the Full Buyer Journey: build lifecycle programs that unlock upsell opportunities and drive long-term platform adoption.
  • •Lead and Empower a High-Performance Team: mentor and grow growth experts, fostering a culture of performance, accountability, and continuous improvement.

Key Requirements

  • •Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS.
  • •Proven track record owning pipeline or revenue outcomes, not just lead generation.
  • •Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing.
  • •Hands-on AI fluency and experience in successfully embedding AI tools and agents into marketing workflows.
  • •Experience managing multi-million marketing budgets.
Experience:B2B SaaSMarketingGrowth
Skills:CommunicationLeadershipProblem-solving
Languages:English
Tech Stack:AIPredictive lead scoringIntent-driven prospectingAutomationCRMMarketing automationMultichannel marketing

Company Brief

Leapsome
Provides an AI-powered people enablement platform combining HRIS, performance management, engagement surveys, OKRs, learning, and feedback to help organisations develop employees, improve manager adoption, and streamline people operations.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Berlin, Germany
Founded: 2016
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor