Lifecycle Marketing Senior Specialist

Braze
São Paulo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Cross-functional collaboration","Analytical thinking","Communication","Organizational skills"]

Own end-to-end customer lifecycle marketing strategy and execution, including always-on journeys, product adoption, upsell campaigns, and event audience development. Build and optimize Braze campaigns, Canvases, and segments with complex logic, multi-step orchestration, A/B experimentation, and AI personalization. Coordinate with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns to drive retention and revenue expansion.

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FursaFursa
Braze
Braze
23 hours ago

Lifecycle Marketing Senior Specialist

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Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end customer lifecycle marketing strategy and execution, including always-on journeys, product adoption, upsell campaigns, and event audience development. Build and optimize Braze campaigns, Canvases, and segments with complex logic, multi-step orchestration, A/B experimentation, and AI personalization. Coordinate with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns to drive retention and revenue expansion.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end strategy and execution for customer lifecycle marketing campaigns, including always-on journeys, product adoption programs, upsell campaigns, and event audience development.
  • •Build and optimize customer lifecycle campaigns, Canvases, and segments in Braze, including complex audience logic, multi-step journey orchestration, A/B experimentation, and AI personalization.
  • •Manage the customer campaign calendar to track deadlines and launch programs on time against defined success metrics.
  • •Translate lifecycle strategy into executable multi-channel programs with defined goals, audiences, and measurement frameworks.
  • •Drive cross-functional alignment with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns.

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid LeaveLearning BudgetEquityRetirement

Key Requirements

  • •6+ years of experience in lifecycle, CRM, or customer marketing with a strong focus on B2B SaaS.
  • •Hands-on Braze platform experience, independently building and launching complex campaigns and Canvases using Liquid logic and multi-step journey design.
  • •Ability to own a program area end-to-end from strategic planning through execution, measurement, and iteration.
  • •Strong analytical skills to translate engagement and funnel metrics into actionable insights and business recommendations.
  • •Cross-functional experience coordinating go-to-market programs across Customer Success, PMM, Growth, and campaign teams.
Experience:6+ yearsB2B SaaSCRMLifecycle marketing
Skills:Cross-functional collaborationAnalytical thinkingCommunicationOrganizational skills
Languages:English
Tech Stack:BrazeBrazeAIBrazeAI OperatorAgent ConsoleLiquidA/B experimentationSalesforce

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn