ANALISTA DE TRADE MARKETING II

The Kraft Heinz Company
São Paulo
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Analytical thinking","Adaptability","Teamwork","Presentation"]

Support the development and execution of category strategies to sustainably grow Kraft Heinz’s product categories in São Paulo Eldorado, aligning company goals with shopper and customer needs. Build plans for product launches, portfolio segmentation, and in-store execution; generate market insights from Nielsen/Scantech and shopper data to inform tactical and strategic actions that maximize sell-out and profitability.

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The Kraft Heinz Company
The Kraft Heinz Company
8 months ago

ANALISTA DE TRADE MARKETING II

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Last checked: 6 days agoStatus: Live

Job Summary

Support the development and execution of category strategies to sustainably grow Kraft Heinz’s product categories in São Paulo Eldorado, aligning company goals with shopper and customer needs. Build plans for product launches, portfolio segmentation, and in-store execution; generate market insights from Nielsen/Scantech and shopper data to inform tactical and strategic actions that maximize sell-out and profitability.
Location: São Paulo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and implement a Strategic Category Plan for sustainable category growth, including portfolio segmentation, pricing, assortment, and in-store execution.
  • •Plan and execute Innovation launches, including volume phasing, channel positioning, and activation strategies at the point of sale.
  • •Extract insights from Nielsen, Scantech, and shopper data to support strategic decisions and identify growth opportunities.
  • •Collaborate with Sales, Marketing and Revenue Management teams to optimize category strategy and strengthen relationships with strategic customers.

Key Requirements

  • •Bachelor's degree completed
  • •Advanced Excel
  • •Knowledge of PowerPoint
  • •English desirable
  • •Strong analytical, adaptable and communication skills
Experience:CPGRetailFMCG
Education:Bachelor's
Skills:CommunicationAnalytical thinkingAdaptabilityTeamworkPresentation
Tech Stack:ExcelPowerPointNielsenScantech

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn