Marketing Manager, VAS Integrated Marketing

Visa
Austin
Workplace: HybridFull timeUSD 121,100 - 193,800 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Planning","Organizational skills","Problem-solving","Written and verbal communication","Analytical thinking"]

Develop and execute B2B demand generation and account-based marketing (ABM) strategies for Visa’s Value-Added Services. Lead regional integrated campaigns across multiple geographies, using customer and competitive insights to shape messaging and audience targeting. Create and manage multi-channel content, thought leadership, and case studies, while partnering with Sales, Product, Field, and Commercial teams to drive pipeline contribution. Optimize performance, budgets, and partner delivery, reporting actionable results.

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FursaFursa
Visa
Visa
4 days ago

Marketing Manager, VAS Integrated Marketing

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Job Summary

Develop and execute B2B demand generation and account-based marketing (ABM) strategies for Visa’s Value-Added Services. Lead regional integrated campaigns across multiple geographies, using customer and competitive insights to shape messaging and audience targeting. Create and manage multi-channel content, thought leadership, and case studies, while partnering with Sales, Product, Field, and Commercial teams to drive pipeline contribution. Optimize performance, budgets, and partner delivery, reporting actionable results.
Location: Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute B2B marketing strategies and regional campaign frameworks to deliver measurable business outcomes.
  • •Conduct competitive analysis and customer research to inform messaging, segmentation, and go-to-market priorities.
  • •Create digital content and thought leadership across channels (paid media assets, nurture programs, landing pages, blogs) and drive rollout of case studies.
  • •Plan and execute account-based marketing and lead generation in partnership with Sales to deepen engagement and improve pipeline contribution.
  • •Measure performance, manage budgets, and coordinate partners/agencies and cross-functional stakeholders to ensure aligned execution.
Travel: Low travel

Pay and Benefits

Salary: USD 121,100 - 193,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

  • •5+ years of relevant work experience with a Bachelor’s degree (or at least 2 years with an Advanced degree, or 0 with a PhD).
  • •Bachelor’s degree in business or marketing; MBA preferred.
  • •5+ years of B2B marketing experience with demonstrated ability to drive demand and revenue growth through integrated programs, ideally in financial services, payments, or SaaS.
  • •Expertise in campaign management, account-based marketing, and content development.
  • •Familiarity with marketing tech stack tools such as Microsoft Dynamics, Eloqua, Demandbase, and Google Analytics.
Experience:5+ yearsB2B marketingFinancial servicesPaymentsSaaS
Education:Bachelor's
Skills:PlanningOrganizational skillsProblem-solvingWritten and verbal communicationAnalytical thinking
Tech Stack:Microsoft DynamicsEloquaDemandbaseGoogle AnalyticsAI toolsSales and marketing automationMarketing measurement

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor