Hoka

1 month ago

Sr. Retail Marketing Specialist - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead end-to-end offline retail marketing programs for the China market, overseeing store openings, mall negotiations, seasonal campaigns, and in-store activations. Drive national tradeshow planning, partner communications, and frontline training, ensuring brand DNA alignment and measurable impact on traffic and sales across all doors in China.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead end-to-end offline retail marketing activities across China, including store openings, promotions, and brand roadshows.
•Manage relationships with malls and commercial partners; negotiate resources, timelines, and KPI targets.
•Plan and execute National Seasonal Tradeshows; manage catalogs, attendee logistics, and cross-functional team collaboration.
•Drive cross-functional alignment with Merchandising, Sales, CRM, Community, and PR to integrate marketing plans and training.
•Oversee retail communications and trainings, ensuring campaign reviews and channel analyses support strategic decisions.

Key Requirements

•Proven experience leading end-to-end offline retail marketing campaigns in China, including store openings and mall partnerships.
•Strong skills in negotiating mall advertising and managing budgets for national campaigns.
•Experience planning and executing national seasonal tradeshow events and training programs for front-line teams.
•Ability to collaborate cross-functionally with Merchandising, Sales, CRM, Community, and PR teams.
•Excellent program management, with attention to brand DNA, SOPs, and KPI tracking.

Experience:RetailFashionSportsFootwearConsumer goods

Skills:NegotiationProject managementCommunicationLeadershipStakeholder management

Company Brief

Hoka

Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website

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Hoka

1 month ago

Sr. Retail Marketing Specialist - HOKA

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Lead end-to-end offline retail marketing activities across China, including store openings, promotions, and brand roadshows.
•Manage relationships with malls and commercial partners; negotiate resources, timelines, and KPI targets.
•Plan and execute National Seasonal Tradeshows; manage catalogs, attendee logistics, and cross-functional team collaboration.
•Drive cross-functional alignment with Merchandising, Sales, CRM, Community, and PR to integrate marketing plans and training.
•Oversee retail communications and trainings, ensuring campaign reviews and channel analyses support strategic decisions.

Key Requirements

•Proven experience leading end-to-end offline retail marketing campaigns in China, including store openings and mall partnerships.
•Strong skills in negotiating mall advertising and managing budgets for national campaigns.
•Experience planning and executing national seasonal tradeshow events and training programs for front-line teams.
•Ability to collaborate cross-functionally with Merchandising, Sales, CRM, Community, and PR teams.
•Excellent program management, with attention to brand DNA, SOPs, and KPI tracking.

Experience:RetailFashionSportsFootwearConsumer goods

Skills:NegotiationProject managementCommunicationLeadershipStakeholder management

Company Brief

Hoka

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Goleta, United States

Founded: 1973

Website