Account Director, Earned Media, Consumer Brand - Burson

Burson
Los Angeles
Workplace: HybridFull timeUSD 60,000 - 140,000 annuallyFunction: Executive & General ManagementExperience: 6-8 yearsSkills: ["Strategic thinking","Attention to detail","Client management","Communication","Storytelling"]

Lead strategic earned media programs for consumer and brand clients, grounding storytelling in audience insights, research, analytics, and cultural trends. Own day-to-day client relationships, guide integrated communications across influencer, social, digital, content, paid, and experiential efforts, and secure high-impact media coverage. Collaborate with internal teams and use media monitoring and analytics tools to evaluate performance and identify opportunities, while mentoring junior team members and contributing to new business pitches.

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Burson
Burson
12 hours ago

Account Director, Earned Media, Consumer Brand - Burson

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Job Summary

Lead strategic earned media programs for consumer and brand clients, grounding storytelling in audience insights, research, analytics, and cultural trends. Own day-to-day client relationships, guide integrated communications across influencer, social, digital, content, paid, and experiential efforts, and secure high-impact media coverage. Collaborate with internal teams and use media monitoring and analytics tools to evaluate performance and identify opportunities, while mentoring junior team members and contributing to new business pitches.
Location: Los Angeles
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Develop and lead strategic earned media programs using audience insights, research, analytics, and strong storytelling.
  • •Create integrated communications strategies connecting earned media with influencer, social, digital, content, paid, and experiential efforts.
  • •Serve as day-to-day client lead across multiple accounts, maintaining relationships through proactive communication and strategic recommendations.
  • •Develop media and messaging materials, build relationships with media and influencers, and secure high-impact coverage and speaking opportunities.
  • •Collaborate with digital, influencer, paid, creative, research, and analytics teams; use media monitoring and analytics tools to evaluate performance and mentor junior team members.

Pay and Benefits

Salary: USD 60,000 - 140,000 annually

Key Requirements

  • •6–8 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
  • •Proven experience developing and executing strategic earned media campaigns for consumer brands.
  • •Strong ability to translate research, consumer insights, business objectives, and cultural trends into communications programs.
  • •Exceptional client management and relationship-building skills, serving as a trusted advisor and counselor.
  • •Experience using media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or comparable tools.
Experience:6-8 yearsPublic relationsEarned mediaIntegrated marketing communications
Skills:Strategic thinkingAttention to detailClient managementCommunicationStorytelling
Languages:English
Tech Stack:CisionMuck RackBrandwatchNewswhipPowerPointExcelWordMicrosoft Office

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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