Lead, Marketing Campaigns

Delivery Hero
Singapore
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Strategic mindset","Problem-solving","Data-driven decision-making","Cross-functional collaboration","Stakeholder management"]

Lead global marketing campaigns across Foodora, foodpanda, and Yemeksepeti to drive user growth, engagement, and measurable commercial impact. Own campaign strategy by translating country goals into promotional plans that increase MAU, frequency, and KPIs. Partner with analytics, local teams, and commercial stakeholders to manage performance standards, optimize budgets and vendor mix, and streamline workflows using AI-enabled automation.

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Delivery Hero
Delivery Hero
1 day ago

Lead, Marketing Campaigns

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Job Summary

Lead global marketing campaigns across Foodora, foodpanda, and Yemeksepeti to drive user growth, engagement, and measurable commercial impact. Own campaign strategy by translating country goals into promotional plans that increase MAU, frequency, and KPIs. Partner with analytics, local teams, and commercial stakeholders to manage performance standards, optimize budgets and vendor mix, and streamline workflows using AI-enabled automation.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Translate country goals into actionable promotional strategies to drive MAU acquisition, frequency, and other KPIs across Food & Quick Commerce.
  • •Build scalable regional campaign frameworks that ensure consistency, local relevance, and strong execution across all markets.
  • •Establish and maintain performance management standards for campaigns by collaborating with the marketing analytics team and local markets.
  • •Monitor and optimize campaign performance using AI tools and automated reporting workflows to streamline tracking and accelerate decisions.
  • •Maintain oversight of campaign budgets and manage a promotional vendor mix; partner with commercial teams on joint business plans and top-brand proposals.

Key Requirements

  • •5–7 years of experience in campaign management, growth, strategy, or generalist marketing in a fast-paced tech, e-commerce, or consumer-facing environment.
  • •Proven track record launching, scaling, and delivering impactful 360 campaigns with measurable business impact (e.g., ROI, MAU, GMV growth).
  • •Strong strategic mindset and problem-solving approach.
  • •Ability to derive insights from complex performance data to identify funnel bottlenecks and optimize channel strategy in real time.
  • •Experience or strong interest in integrating AI capabilities, smart automation, and workflow optimizations; comfortable leading cross-functional projects across countries.
Experience:5-7 yearsTechE-commerceConsumer-facing platform
Skills:Strategic mindsetProblem-solvingData-driven decision-makingCross-functional collaborationStakeholder management
Languages:English
Tech Stack:AIAutomated reporting

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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