Influencer & Community Manager

Procter & Gamble
London
Workplace: HybridFull timeFunction: Communications, PR & CommunitySkills: ["Communication","Collaboration","Data analysis","Budget management","Problem-solving"]

Lead end-to-end influencer partnerships and community engagement across the UK & Ireland, turning creator content and conversations into growth. Build creator relationships, manage campaigns from briefing to ROI analysis, and integrate influencer activity with brand, media, and PR, while leveraging AI tools to inform strategy and deliver measurable impact.

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Procter & Gamble
Procter & Gamble
2 months ago

Influencer & Community Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 days agoStatus: Live

Job Summary

Lead end-to-end influencer partnerships and community engagement across the UK & Ireland, turning creator content and conversations into growth. Build creator relationships, manage campaigns from briefing to ROI analysis, and integrate influencer activity with brand, media, and PR, while leveraging AI tools to inform strategy and deliver measurable impact.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance and manage end-to-end campaign delivery
  • •Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts) and build relationships with creators, agents, and talent partners
  • •Oversee briefing, content rollout, budget management with ROI focus, performance analysis and optimisation for campaigns
  • •Engage with audiences across key platforms to turn creator content into ongoing engagement and advocacy, monitor sentiment and manage risks
  • •Develop and maintain community guidelines, response frameworks, and escalation protocols, and ensure content complies with brand guidelines and UK advertising regulations

Pay and Benefits

Perks:PensionPrivate MedicalShare ProgramHolidayGym Membership

Key Requirements

  • •Experience in influencer marketing, creator partnerships, or social media with exposure to health/beauty or consumer brands is an advantage
  • •Proven record of managing end-to-end influencer campaigns, from briefing through to reporting
  • •Strong understanding of the UK/I creator landscape and platform dynamics
  • •Data-driven mindset with ability to analyse performance and optimise campaigns
  • •Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
Experience:Creator marketingSocial mediaInfluencer campaignsUK creator landscape
Skills:CommunicationCollaborationData analysisBudget managementProblem-solving
Languages:English
Tech Stack:TikTokInstagramYouTubeRedditAI toolsPlatform dashboardsSocial listening

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn